Economy

Kenzo Parfums together with Coral Gardeners to return the colors to the ocean

By 2050 90% of coral reefs risk disappearing: Coral Gardeners and Kenzo Parfums combine the forces to save the oceans and sensitize through a fragrance inspired by the purest water.

By 2050 90% of coral reefs could disappear due to global warming. In 2017, the then nineteen year old Tituan Bernicot He immerses himself in the Polynesian ocean with his surfing and realizes that the corals are dying, losing their color. From that moment, his life changes and founded Coral Gardenersthe non-profit association that aims to repopulate the reef.

Although they occupy less than 1% of the surface of the oceans, corals, in fact, host 25% of marine biodiversity and produce over 50% of the air that we breathe. In eight years, the group group led by Tituan He planted over 160 thousand corals and points to do too. Better thanks to exclusive partnerships such as the one with Kenzo Parfums.

The fragrance maison, in fact, has chosen the Coral Gardeners not only as Ambassador of the new Eau perfume Eau, but also financed the creation of an underwater garden, colored by 11,000 corals, and contributed to the formation of 253 children of local communities on the conservation of coral reefs.

Not only that, Kenzo Parfums aims to support the education of 560 other children and the planting of 23,000 corals by 2028.

In detail, the new Genderless fragrance reflects the independent spirit of the activists and tells the freshness of the purest water thanks to notes of the head of lemon mandarin, a heart based on white lavender and Acquazone, the most powerful aquatic molecule available to the perfumers and a sensual bottom that combines Australian sandalwood and mosses.