From the summer readings of Miu Miu to the titles recommended by Charlotte Casiraghi for Chanel, read is the new distinctive code of the style in August
Amazon has revolutionized the book market in Italy for 15 years. Since 2010, the year of debut of the platform in our country, the public has rewarded the best authors, the timeless ones, but also those who have been able to put black and white reflect today and change.
In detail, according to the analysis From connection to customization: 15 years of evolution of Italian consumption culture by Amazon.it, in collaboration with Prof. Patrizia Martello, Naba University of Milan and Iuav of Venice and Astraricerche, between July 2024 and June 2025, the preferences of Italian readers have focused on great stories. The most read genres, in fact, are literature and narrative, followed by training and consultation texts, yellow and thrillers, psychology and historical narrative. Moreover, as Nick Hornby says, writer capable of photographing the contemporaneity with cult titles such as 90 ° fever and a boy -About in Boy, “we all know that probably the circumstances in which we read are as important as the book itself”.
Which can be read on paper, on the screen, in headphones or on social networks, little changes, reading is the communication channel most appreciated also by the new generations, which invented the booktok and which rediscover the pleasure of clubs for fans of stories.
Some examples? Miu Miu’s literary events have received enormous success in all stages, from Milan to Osaka, making Mainstream authors such as Simone de Beauvoir and Fumiko Enche. Not only that, the selection of titles curated by Charlotte Casiraghi for Chanel has growing attention to the best seliers signed by Edith Wharton, Marion Brunet, Claire-Louise Bennett and Katie Kitamura. In this gallery, ten titles not to be missed, where style, fashion and story are intertwined by creating unexpected panoramas.
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