On the occasion of the twenty -ninth edition of Festivaletteratura, scheduled in Mantua from 3 to 7 September 2025, LBM1911 will be a single partner of the cycle of meetings dedicated to the links between fashion and literature. An announcement that confirms the vocation of holidays as a space of intertwining and contamination between languages. Born in Mantua and the first international literature festival in Italy, the event has consolidated over time as one of the most authoritative and innovative events of the cultural scene, capable of combining the written word with contiguous and unexpected disciplines.
«We are proud to be a partner of festeralttura and to support a project that tells fashion as a culture and universal language. With this collaboration Lubiam wants to strengthen the link with the territory and contribute to a shared reflection on how the dress and writing can become identity and change tools “commented Giovanni Bianchi, ad and director of Lubiam style office.
Fashion as a social and cultural story
Within this setting, LBM1911 supports a path that explores fashion not as a simple aesthetic exercise, but as a tool for social narration, mirror of collective and individual identities, dialogue with art and contemporary thought. An approach that returns its role of language to fashion, capable of translating the transformations of society and connecting apparently distant worlds.
The program
The “style issues” cycle, curated by Olga Campofreda, writer and creator of the Miu Miu Literary Club, will propose four appointments dedicated to the relationship between dress and writing.
- The fashion pioneers (Thursday 4 September) – With Michela Dentamaro and Manuela Denaro, Moderate Eloisa Morra.
- Fashion makes writing (Friday 5 September) – With Maria Luisa Frisa and Davide Coppo, moderate Olga Campofreda.
- Dressed for the revolution (Saturday 6 September) – With Jennifer Guerra and Marcella Terrusi, Moderate Olga Campofreda.
- Do fashion to see the world (Sunday 7 September) – With Carla Sozzani and Paolo Ferrarini.
A calendar that, through authoritative voices, tells fashion as an interpretative lens of reality and as an instrument of emancipation, vision and change.
