Cinema and audiovisual in Italy generate almost 12 billion euros in revenues and occupy over 124 thousand professionals. “A strategic and excellent supply chain,” said the Undersecretary for culture Lucia Borgonzoni at the Venice exhibition, underlining the central role of the sector at European and world level.
According to the data presented to Venice International Film Festivalthe Italian audiovisual market reaches Almost 12 billion euros in total revenues. To be part of this chain are more than 124 thousand professionalsengaged in all phases of production, from writing to post-production, to distribution. In addition to the direct value, the impact is also measured on the territories: when a region or a city are chosen as a film set or seat of events, the local economic induced grows significantly, between tourism, hospitality and services.
The words of Lucia Borgonzoni
To open the work of the event “Cinema and audiovisual in numbers. Cultural engine, employment and opportunities for the country”organized by the Italian Pavilion of the Ministry of Culture and Cinecittà at the Lido of Venice, was the Undersecretary for Culture Lucia Borgonzoni. “The picture that emerges – he underlined – highlights the strategicity of an industrial and productive supply chain that represents excellence. It is no coincidence that Italy is among the five main producing countries at European level and among the top ten at a global level ».
Investments and growth prospects
Borgonzoni recalled how some national realities come to invest up to 400 million euros in one year for the production of films and TV series, generating Over 100 thousand coupons. These numbers also have a towing effect on small independent productions, fueling a creative system capable of renewing and competing on international markets. Thanks to the support measures put in place by the Ministry of Culture, the sector can count on solid bases and a prospect of further growth, confirming itself as Cultural and economic engine for the country.
