Gerry Scotti with the wheel of Fortuna signs the company: for the first time Business Affairs by Stefano De Martino beats and reports Canale 5 to victory in the prime time access.
After a year as an absolute dominator of the prime time access, Stefano De Martino also falls. To sign the company is Gerry Scotti who, with his Wheel of luckinflicted on the conductor of Your business The first, historic defeat in the direct clash. The numbers are clear: 4,514,000 viewers and 24.2% share for the Canale 5 quiz, against 4,22,000 spectators and 22.6% collected by the Rai1 program.
A victory that rewards Mediaset’s strategy, determined to start again in advance already in the height of summer. A choice that, on balance, paid. What many considered an overcome format has proven more alive than ever: episode after episode, The wheel of luck He conquered an increasingly faithful audience, consolidating himself permanently above the threshold of 4 million spectators. And precisely this consolidated habit, combined with the Sprint departure, allowed Scotti to overcome the one who, until last season, was considered the undisputed king of the band after the 20 news.
The crisis of Strip the news He had convinced Pier Silvio Berlusconi of the need for a change of course. The choice fell on Gerry Scotti, Mediaset’s leading man, capable of guaranteeing reliability and familiarity. The conductor himself had forcefully defended the spirit of his quiz, explaining in an interview with Corriere della Sera: «At the wheel the merit component is always predominant, it is not enough to pull a coin to win. Affairs your own, on the other hand, looks much more like a ripcare ».
Despite the power of the rival, Scotti did not feel intimidated: «The packages are the new benchmark of that time slot. Many say that they are like PSG in football: unjust. But since I am an old madman, I don’t like the word injunction. If they usually make 28% share and start 25%, it will mean that the result has arrived ».
And the result came all right. The challenge of access prime time remains open and De Martino will have the opportunity to recover in the coming weeks. But in the meantime, Canale 5 can celebrate: after years of chases, he found the right key to tracing in a band that seemed definitively lost.
