According to the Autoscout24 Study Center, 38% of Italians look to the electric but only with bonuses. The new contributions start from 15 October: will they really push Italians to the electric?
In August, electric cars in Europe (Acea data) reached 15.8% of the market, marking progress compared to 12.6% of the same month of 2024. Still little, but growing, also thanks to a policy of incentives. From 15 October the new incentives for battery cars will start in Italy. Will the bonuses be able to push the electric cars market, stopped from January to August at a 5.2% share in our country? According to an analysis of the Autoscout24 Study Center, 38% of those who intend to buy a new car are moving to an electric model, with 69% of these who will use the incentives. But there are also many doubts among citizens.
Auto registrations in Europe: the Acea data of August 2025
In August, the European automotive market recorded a growth of 4.7%, exceeding 791 thousand enrollments compared to 755 thousand of the same month 2024. In the EU alone, the leap was 5.3%. Looking at the power supply, the numbers are clear: the battery electric consolidates with 15.8% of the market, with over 1.13 million enrollments in the first eight months of the year. Germinia (+39.2%), Belgium (+14.4%) and the Netherlands (+5.1%) are mainly towed. Hybrides run (34.7% of sales) and petrol and diesel cars slip to 37.5% from 47.6% of the previous year. Volkswagen, Renault, BMW and Mercedes grow among European manufacturers, while Stellantis earns ground and Tesla collapses. Boom of Chinese brands, with Saic in strong ascent and byd capable of more than tripling sales.
2025 electric car bonus: the Autoscout24 studio photographs Italians
The electric market in Italy will play it on the incentives. According to an analysis of the Autoscout24 Study Center, as many as 38% of Italians who intend to buy a new car is evaluating the electric, but only thanks to the bonuses. In fact, 95% of the sample admits that they have been influenced by the facilities, and without this support six out of ten motorists would give up the purchase. The attraction of the electricity does not arise from an environmental sensitivity (cited by a minority), but from an economic calculation therefore. It is no coincidence that the average budget realized by the Italians is around 25,800 euros, while the cars destined for scrapping have an average age of 14. But the new incentives do not convince one hundred percent: half of the motorists interviewed considers them adequate, but the other half insufficient. The most recurring criticisms concern too restrictive parameters (60%) and a legislation seen as confusing (34%). Other nodes are the bond of scrapping (25%) and the perception that the bonuses do not compensate for the price gap with traditional cars (25%). And then they weigh the high cost (41%), the poor compliance with daily needs (35%), the limited autonomy of the batteries (30%) and the lack of charging columns (26%). Distrust, fears about the duration of the batteries and on the residual value complete the framework of perplexity. “Four out of ten Italians would choose an electric above all thanks to the incentives: economic convenience is the real lever, not environmentalism. Without structural interventions on prices, infrastructures and services, the market risks going back as soon as the bonuses are finished”, comments Sergio Lanfranchi of the Autoscout24 Study Center.
From 15 October the new incentives will come into force and so the next few months will say if the bonus policy will be able to overcome the distrust and to make the running to the electric car accelerate in Italy.
