Companies, supply chains, sectors of excellence. Osservatorio sul Merito tells the future of Italian excellence, between strategies, innovation and creativity
On the occasion of the National Day of Made in Italy, which occurs on 15 April, Osservatorio sul Merito dedicates this issue to the virtuous ecosystem of businesses, supply chains and know-how that make beautiful and well-made Italian products competitive in the world. As the Deputy Minister of Mimit, Valentino Valentini, declared: «The new generation Made in Italy is no longer just fashion, food and furniture: it is a production system that combines advanced manufacturing, design and digital technologies in a value proposition that is difficult to replicate elsewhere». The emblem of Italian advanced manufacturing is packaging, a key sector for the country with an incidence of 3.3% on manufacturing turnover and 1.7% on GDP. Tubettificio Robbiese represents an exemplary model of a production company that has been able to grow in size and production quality, counting on a mix of flexibility and strategic vision, experience and innovation. Led by Adriano Cavazzoni, the Robbio company contributes to the evolution of the sector, diversifying production into three main business areas: industrial, luxury packaging and food & beverage. Packaging is no longer functional, but identifying: from a simple wrapper it has now become a communication and sustainability tool capable of determining the success of a product on the market. «The Tubettificio Robbiese is today configured as a real production hub, in which advanced technology and artisanal knowledge are integrated in a synergistic way. This allows us to offer highly customized solutions, while maintaining high quality and production standards”, explains Cavazzoni, who looks to the future with a conscious generational transition, in the name of continuity. «We are convinced that our daughter Sonia will be able to take up the baton and continue the company path, bringing with her, on the one hand, the knowledge of the values and corporate culture that we have built over time, on the other the ability to interpret market changes with contemporary sensitivity”. The standard bearers of made in Italy Osservatorio sul Merito offers an in-depth survey of the strengths of the Italian production system, alternating with authoritative voices – Paolo Del Castro, Giovanni Brugnoli, Romina Nicoletti, just to give a few examples – the experience on the field of leading entrepreneurs: Paglieri, Fiorentini, Gentili Mosconi, Bruno Generators, Kartell, Mister Pet, GN Logistic, Kedos, Cama Group, Brutia Costruzioni, By Carpel, Serates, Carioni Spedizioni Internazionali, Ascensori Rossini Società Benefit, Stanza Semplice, Novati Abele, GAMI, Ferrari Rolo Plast, Ristocloud, Val Wash most diverse sectors: agri-food, textiles, furniture, automation, steel industry, ICT, but also logistics, transport, construction, pet food, cosmetics, real estate, printing on plastic, security and fire prevention. What unites them is the ambition to modernize traditional Made in Italy and build a new one through a paradigm shift, in light of the four. great transitions of our time: demographic, geopolitical, digital and green . The future of Made in Italy is not only in the quality of the products, but in the quality of the ideas, skills and entrepreneurs who make it possible. Business models We cannot talk about Made in Italy and the country’s growth without involving SMEs, who cannot be left behind, but rather are called to develop synergies to address foreign markets, digital transition and sustainability. Innovation therefore also involves consultancy and support models for SMEs. The model developed by Q Consulting makes tools, skills and opportunities traditionally reserved for large industrial groups available to these entities, acting as a true enabler of innovation. Man Consulting Società Benefit explains the importance of adopting an integrated approach to consultancy, linking areas that are often managed separately, such as workplace safety, certifications, sustainability, privacy, training. The objective of the Carrara professional firm is to support small and medium-sized companies in strategic decisions, offering useful tools and skills to deal with market transformations. Professor Nino Carmine Cafasso, labor law expert and labor consultant (founder of Studio Cafasso & Figli), outlines the new challenges involving companies and workers and the strategic role of consultants in an increasingly unstable scenario, marked by geopolitical tensions and international conflicts.
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