The daily gesture of self-care becomes a design experience between perfumes, light and immersive installations. Beauty redefines contemporary design at Milan Design Week
In recent years, Milan Design Week has stopped being just the stage for industrial and furniture design, to transform itself into an increasingly hybrid territory, where different languages meet and contaminate. Among these, beauty has carved out an increasingly central space for itself, no longer relegated to superficial aesthetics, but recognized as an integral part of contemporary design.
Perfumes, skincare and make-up enter the exhibition spaces with the same authority as design objects, interacting with architecture, installations and materials. The result is a broader sensorial story, in which the daily gesture of self-care becomes a design experience, capable of activating memory, emotion and perception.
The beauty events not to be missed at Milan Design Week
Marvis Refreshing Balloons
A kiosk where balloons become a symbol of unprecedented freshness
20-26 April 2026
Corso Garibaldi 50
Rituals Mind Oasis
A new way of conceiving well-being, starting from the mind.
April 21-26, 2026
Palazzo Giureconsulti (Masterly the Dutch in Milan)
L’Arstisan Parfumeur’s apartment
A special installation designed by Antoine Bollore where design, art and perfume interact with each other
April 20-26
Via Giovanni Lulli 2, Milan
Aesop
An exploration of conscious craftsmanship and the ability of hands to shape light, created in collaboration with Rodney Eggleston
April 21-26
Santa Maria del Carmine
Isdin Living Light
An immersive space in which to discover how light influences the way we live and perceive spaces
20-26 April 2026
Newsstand in via Brera 21
LabSolue Bar in notes
An olfactory aperitif inspired by the Dolce Vita, accompanied by Lady Violet’s DJ set
April 22
Magna Pars The Hotel à Parfum
