Break away from routine, meet others, discover a new place. Here is Airbnb’s new proposal for a tech-free holiday
The time for summer holidays has arrived, the long-awaited period of the year in which to disconnect from work and recharge the batteries after months of gray routine. A phenomenon that is taking on the contours of the “sacred” for millions of Italians.
The new “holidays” of Italians
The data emerged from a survey carried out by Community – Research & Analysis they speak clearly, the 37% of Italians explicitly declares that he has changed his priorities, putting the free time, personal well-being and holidays on the exact same level as work.
Even more, because for 40% of respondents the holiday represents the ideal moment for “disconnect from the routine”, “share experiences with friends and classmates” (28%) and “discover local places and traditions” (28%).
A new way of conceiving the holiday which is confirmed by the booking data emerging from Airbnb, where in the last 6 years 6 out of 10 bookings were for group stays.
Particularly interesting is the dichotomy between holiday and smartphonebecause the survey shows that as many as 47% of respondents say that “taking your phone on holiday makes you feel less mentally free”.
A statement that seems to go hand in hand with the quality of conversation with travel companions, with 62% of respondents saying complains of a reduction in the quality of the conversation in the presence of excessive use of the smartphone.
On holiday, for real
That technology often gets in the way of inter-human relationships is certainly nothing new. Also for this reason, Airbnb has created a unique initiative, or rather, an “alternative” holiday: a week’s stay in an enchanting seventeenth-century residence in the heart of Salentoin Puglia.
The only rule? All electronic devices are prohibited. An old-fashioned holiday, in short. This opportunity has been reserved for a family multi-generational (or extended) and to a group of friendsboth for a maximum of 10 people.
The family will be able to take advantage of this opportunity from 23 to 29 August, while the group of friends will be able to take advantage of this opportunity from 1 to 7 September. It will be possible send your application until June 14th, describing the bond with holiday companions and the reason why you want to treat yourself to a truly authentic experience disconnection.
Disconnect from technology
How fundamental it is to detach from technology, on the other hand, he also confirms Luca Bernardellipsychologist and popularizer who studies the impact of Artificial Intelligence, Virtual Realities and hyperconnection on human well-being.
“Today, research shows that reducing internet access from smartphones promotes attention, mental health and well-being”, says the psychologist.
The pervasiveness of the smartphone is also demonstrated by an article published in the scientific journal Health, Psychology and Behavioral Medicineaccording to which each smartphone notification can alter heart rate variability and impair cognitive performance.
In other words, as confirmed by Bernardelli, “a holiday without a smartphone is a therapeutic experience with tangible neurochemical effectsIf you do it in Salento, in a seventeenth-century farmhouse, you can bet that the effects will be even better.




