Alexa+ memory helps users reserve a restaurant through TheFork in just a few steps and taking into account preferences, anniversaries and details that make the difference
The future of bookings is vocal. TheFork joins Alexa+Amazon’s brand new generative AI assistant. From today, booking a table in your favorite restaurants becomes a totally fluid, intuitive and personalized experience: just ask, the industry-leading platform will take care of the rest.
To choose the right restaurant, multiple elements often come into play: who you are going out with, the type of evening you have in mind, the tastes of the people involved or the atmosphere suitable for the occasion. This is precisely where one of the most interesting aspects of Alexa+ makes the difference: his memory. Alexa+, in fact, does not simply respond to a specific request, but takes into account the information shared over time.
If it has been said in the past, for example, that Marco is a vegetarian, that informal places are preferred on Friday nights, or that a more romantic atmosphere is needed for certain occasions, Alexa+ will use those details when they are useful. So, when organizing a dinner, it will be enough to say: «Alexa, find a restaurant for Marco and me tomorrow night» and Alexa+, remembering all your preferences, checks TheFork for consistent options. With Alexa+ you don’t just find a restaurant, you find the right one.
How Alexa+ makes people’s lives easier
«With the integration of TheFork, Alexa+ demonstrates how generative artificial intelligence can truly simplify people’s daily lives. It’s not just about responding to a command, but about understanding the context, remembering preferences and accompanying the user throughout the entire journey (from choosing a restaurant to booking), in a natural and seamless conversation. It’s exactly the type of experience we want to offer our customers in Italy.” comment Giacomo Costantini, Country Manager Alexa Italy.
«One of the key elements why people use TheFork is the simplicity and speed with which it is possible to find and book the right restaurant. With Alexa+ this experience becomes even more natural and immediate, creating the conditions for an even more relevant and personalized choice. We couldn’t give a better gift to our current and future users,” he said Carlo Carollo, Country Manager TheFork Italy.
Search, book, organize: all in one flow
If you finally remember that the anniversary dinner hasn’t been booked yet, just say to your Echo devices or the Alexa app: «Alexa, tomorrow is my anniversary with Laura. I would like to eat Sicilian, preferably fish. Can you help me reserve a table not far from home?”and Alexa+ will propose some options available through TheFork, suggesting restaurants suitable for the occasion and close to your home. Knowing that it is an anniversary, he will favor more intimate, romantic places suitable for a special dinner, making the choice immediately more relevant and personalized.
From there, everything continues in the same flow: «Perfect, book for two at 8pm»Then «Add to calendar»and again «Prepare a message for my mother asking her to stay with the children». There is no need to interrupt what you are doing because a simple natural conversation allows you to manage booking, organization and reminders at the same time as the need arises.
Personalized suggestions for every occasion
The possibilities expand with the same naturalness with which the best programs are born. An impromptu dinner after work can start with: «Alexa, tonight we need a nice place in the Navigli area that has a table for four after 8.30pm». If Marco is among the guests, whose vegetarian preference Alexa+ remembers, there is no need to specify this every time: the proposal will already take it into account. On a Sunday morning, however, everything can start from: «Alexa, help me book a table for brunch with Chiara and Andrea near the center». Also in this case, Alexa+ can offer more relevant suggestions, remembering that Chiara prefers quiet places and that Andrea loves Campania cuisine.
With Alexa+, the experience can start on your Echo device and continue on your phone as you leave the house, without having to start from scratch every time. Alexa+ remembers the context and continues the conversation, bringing together people, preferences, occasion and practical details.
