Directed by British director Joe Wright, the new Chanel campaign for Coco Mademoiselle Crush Absolu It has the feel of a short film and marks the almost acting debut of Gracie Abrams. The singer-songwriter crosses a nocturnal, rain-soaked Paris, gets rid of appearances and reaches an Art Deco café, where her energy gives rise to a collective dance. The choreography by Sidi Larbi Cherkaoui and the notes by Young Hearts Run Free by Candi Staton, reworked by Breakbot, transform the perfume into an invisible and contagious presence, capable of awakening bodies and uniting the entire room in a single movement.
