An exclusive immersive experience arrives in Milan to discover the new notes of iris and vanilla signed by the French fashion house
In 1912, Jacques Guerlain crosses the Pont-Neuf in Paris, is the blue hour that moment of the day that marks the transition from day to night and vice versa. It’s not the golden hour of sunset, it’s twilight. An instant as quick as it is full of mystery and promise that the French perfumer decides to translate into a jus. He is born L’Heure Bleue with the idea of carrying the scent of the middle sky on the skin. More than a hundred years later, Delphine Jelk is at the creative helm of the maison and alongside that version, a new eponymous fragrance. The objective is not to replace a masterpiece, but to create a new fragrance that starts from the same suggestion and develops through new ingredients. L’Heure Bleue 2026, in fact, it is the protagonist of contemporaneity, which always looks ahead, but does not lose the charm of the moment and materializes starting from the ozonic top accord, the iris of the heart and the base vanilla. In particular, iris is even more special because it comes from the roots and thanks to the reinterpretation of an ancient Guerlain process, it is transformed into an exclusive dye. L’Heure Bleue 2026 landed at fashion week with an immersive event last night at the Glass Gallery in Milan. In via Senato 14 the The Blue Hour Box to accompany visitors into the middle dimension. Open to the public by reservation until September 28, the experience also includes a journey to discover the creative process of the new fragrance, from inspiration to the selection of olfactory notes.
