The network celebrates its first decade with a new campaign signed by Siani and Pepe, focusing on live events and experiences for the community.
Ten years ago it was born Radio arrow. A place where music has become the most authentic way to recognize oneself.
In these ten years Radiofreccia has given life to a community of people who share passions, values and who recognize themselves in the freedom to choose, in the curiosity to discover, in the authenticity of those who do not follow fashions but follow their own instincts.
To celebrate this important milestone, Radiofreccia strengthens its claim “Free like us” and develops a communication project starting from the anniversary celebration, which traces the deepest meaning of these ten years.
The identity value beyond simple harmony
The project, developed in collaboration with the creative directors Stefania Siani And Federico Pepefocuses on a simple idea: some radios are listened to. Others become part of your identity. Radiofreccia has been accompanying a company for ten years community which continues to find itself in the same idea of freedom. A community that doesn’t just listen to the radio, but continues to choose it every day.
A heritage of relationships and belonging that represents one of the brand’s most important assets today. In an increasingly fragmented media landscape, Radiofreccia continues to stand out for the strength of the relationship built with its audience: a relationship based on the sharing of common passions.
But the tenth anniversary does not represent a point of arrival. It represents the beginning of a new phase.
The route towards the territory and live stages
In the coming months Radiofreccia will further strengthen its ecosystem of initiatives dedicated to the community, with the aim of creating new opportunities for meeting and participation even outside the listening experience.
After having developed projects capable of involving new generations of enthusiasts and fueling the dialogue around the rock cultureRadiofreccia today looks with even greater conviction at the dimension of live events. The goal is to bring the relationship built every day on the air outside the studios, creating moments of real encounters between the radio, its speakers and listeners.
Clubs, venues, musical spaces and meeting places will thus become new opportunities for the community to live in the real world. Because the true strength of a radio is not just the ability to reach millions of people. It’s the ability to make them feel part of something. Radiofreccia has continued to do so for ten years.
And today, looking to the future, he wants to do it even more.
The editorial team’s look at the future
“I feel great pride for these ten years, an important milestone that tells of the journey we have made so far. The greatest satisfaction is seeing, even today, the fire in the eyes of the speakers who accompany our listeners every day. It is the most beautiful confirmation of the value of this journey and of the passion that continues to animate us”, he declares Daniele SuraciEditorial Manager of Radiofreccia.
