Economy

All the irony of Jannik Sinner in the Explora “Out of office” campaign

“I’ll be back when I get back.” Jannik Sinner hasn’t been on the field since the triumphant Wimbledon final last July, but he remains one of the most iconic characters in the world of sport and with the “Out of office” campaign he shows off all his irony. Global Brand Ambassador of Explora Journeys, the tennis champion has already discovered the Ocean State of Mind, so when it’s time to activate the automatic “out of office” response, he has only one destination in mind. Where is Jannik Sinner when he’s not playing tennis? In the middle of the ocean enjoying a cruise. The campaign was created last July and with a playful twist on Jannik’s life away from the tennis court, it reveals a more relaxed side of the champion aboard Explore Journeys. As Jannik recounts his “Out of Office” experience enjoying peaceful mornings with an ocean-view coffee, savoring exceptional dinners and taking time to unplug and find his own rhythm, it becomes very clear that escaping with Explora Journeys means above all freedom to choose and the luxury of flexibility.

Out of office

In an ironic way the campaign interprets Jannick’s moment, outside the office. : «We often talk about the commitment you put in on the pitch, but no one talks about what you do off the pitch: knowing when to stop, when to take a break and when to simply breathe. You can’t go every single day without a break. The best performances come from balance, and sometimes the most disciplined thing you can do is give your mind time to recharge.” Previewed in Milan on 11 November in the presence of Sinner and his staff, the campaign saw the launch of a 70-second film directed by Julien Faucher and produced by Craft Paris which will be broadcast on television and digital channels starting from 12 November 2026, during the Nitto ATP Finals in Turin (15-22 November), in France and in the brand’s main markets.