Historical record of foreign tourists in Italy with a expenditure forecast for 2025 of over 60 billion euros. If 2024 exceeded 2023, 2025 shows signals of strong acceleration compared to the past
Those who imagine tomorrow’s tourism can start from the 25th edition of the Global Summit WTTC (World Travel & TourismCouncil), the most important tourist event on the world calendar which, next September (from 28 to 30), after 6 years of absence from Europe, will be held for the first time in Rome. Over 2000 leading operators in the sector will be hosted to create new investments opportunities, increase employment growth, push on innovation and technology, improve resilience to grow together. During the summit we will talk about tourism of luxury and well-being (Italian sector highly appreciated in the world), of over-tourism, economic impact, key countries, sustainability and development, of global collaborations, an exupport to SMEs. For each theme, debates will be open that could encourage the definition of strategies for development development models of change. “Think that in Italy 75 percent of tourists occupy only 4 percent of the territory – declares Minister Daniela Santanchè -. We should work on the Undertourism to also recover other areas of the country”.
It is under the guidance of the Ministry of Tourism and Minister Daniela Santanchè, that the WTTC: with Greg O’hara, the Italian Manfredi Lefebvre, elected president of the WTTC, and Virginia Messina, after the 23rd edition held in Rwanda and the 24th in Perth, Australia, will continue with the 25th encounter global between public and private at the Roman Auditorium.
An Italy, that of 2025, which presents itself with one tourist expenditureInternational increasing. It is expected a forecast of spending on the territory of over 60 billion euros. The data collected below report the sources and show a strongly expanding economic situation.
According to the data Bank of Italyin 2024 a Tourist scale surplus, which reached a high value of 21.2 billion euros, equal to 1 percent of GDP, a value in line with 2019 (Pre-Covid record year). The positive positive trend Also in 2025. The first quarter He showed a further strengthening, with a surplus of the tourist scale of 15 percent compared to the same period of 2024 and a growth in the expenditure of foreign tourists on the territory equal to 6.4 percent, demonstrating a signal of strong attractiveness of the country.
Second the Confindustria data, In 2024, the Total expenditure In Italy, therefore of Italians and foreigners in the national territory, it increases from 100 billion euros of 2022 to 108 in 2023 up to 110 in 2024.
According to the WTTC datain 2024, the travel and tourism sector has angrified with approximately 228.5 billion euros on the Italian economy, generating a contribution on the GDP of 10.5 %. The sector also generated over 3.1 million jobs across the country, contributing significantly to the well -being of many Italian families. Think that in Italy, about 1 place out of 8 work is linked to tourism. The expenses of international visitors in 2024 were € 55, 2 billion euros. While those of the national teams of 122, 6 billion. Always according to the WTTC data, a 2025 is expected to growth of the tourism sector with a contributionto the Italian economy of 2374 billions of euros. It is estimated that the sector will create 100,000 new jobs reaching 3.2 million employed. International visitors are expected to spend almost 60.5 billion euros, while national ones 124.6 billion euros. Very interesting, always for the WTTC, is the forecast for the next 10 yearsaccording to which The tourism sector Italian in 2035 will have an annual growth of 2 percent, reaching around 283 billion euros and representing More than 12 percent of the Italian economy. Places could represent almost 16 percent of the total. If you look at theThe expenditure of international visitors could exceed 78 billion euros. The WTTC data were shared in Rome during the presentation of the 25th edition of the global summit on travel and tourism in collaboration and in the presence of the Lazio Region, the ENIT SPA, the Municipality of Rome, the WTTC and the Ministry of Tourism. Waiting for the late September summit to take place, the team work starts starting from the great beauty of Rome to get to the world.



