Citric acid to make the iron as a new, load the cutlery in the dishwasher always inwards, wash the dark garments strictly on the contrary, leave the time to the washing machine and detergent to carry out their duty to have always perfumed garments of laundry. Are just some tips that Mattia Alessio, first Clean Influencer Italian, elected among the best content creators of 2024 From Fortune Italia, he spreads in his videos through his channel @Lacasadimattia.
Two books published for Rizzoli already behind: “Mattia’s house” And “We clean”.
Mattia Alessio has been on social media for ten years, with more than a million and a half of followers, but in reality, everything starts before, definitely before: almost thirty years ago!
It is December and Mattia (three years at the time), he is left by his grandmother because mom and dad are in the hospital awaiting the birth of the little brother.
And what happened?
“To make me feel calm, my grandmother sat me in front of the washing machine – as a child I was totally hypnotized by the movement of the basket. I have always been a curious child, and that day, in addition to observing the rotary motion in the Oblò, I decided to unscrew the filter (that the washing machines of that time had visible and discovered). That day, in addition to having almost irreparably flooded the bathroom of my grandmother’s house, an interest was born from” of appliances. “For me the washing machine owned something magical that I had to discover. I was so fascinated that I constantly followed my mom every time she used it or approached her.
Over the years, then, a profound engineering interest has been born on the functioning of all appliances. “
A passion that has never abandoned you
“Curiosity that in adolescence has turned into research and into a real self -taught study. I studied the dynamics behind every appliance (I am very fleshy!), Accompanying it to the deepening of the chemistry of cleansing. I wanted to understand how to use correctly detergents, additives, washing cycles, to obtain the best result. At the beginning it was a bit of a game: at Christmas I remember that my uncle brought my uncle and my uncle brought my uncle and my uncle brought my uncle and my uncle. From the eve of Christmas day I was cleaning them clean and perfumed.
And from there your first video on YouTube
“He was born randomly when I was twenty -three years old. The moment I went to live alone I decided to put, so for fun, a video on YouTube. I lived in Genoa (where I was born) and I worked as a commercial in a fitness center (nothing to do with my passion). At the time no one did this kind of content, and my videos had a huge number of views! of study and several experiments, provided useful indications on laundry and home.
I remember a video that had obtained millions of views (I was crazy from joy), in which I explained how to eliminate the smell from towels. Often they have that smell that in Genoa we call “Refrescume”, “Freschin”. An oxygenant or various powder additives had to be combined with detergent. It was really a success!
In 2020 (just before Pandemia) you also landed on Instagram and video after video, you transformed this passion into your work
“I first tried to maintain the old work by asking for a part-time, but the channel continued to grow so quickly that in the end I fired myself, dedicating myself full time to this activity. I moved from Genoa to Milan (with a boom of collaborations) and specialized in the creation of content, increasing the quality. The growth of followers has been impressive to become, to date, the first reference on social networks”.
More than one and a half million followers are not few. In addition to the obvious happiness for their exponential growth, have you experienced moments of anxiety or fear of no longer being able to manage the contents?
“Fortunately I have an approach to very positive life and I follow what happens to me. What comes for me is a stimulus to improve, to develop. So I lived it just like a being able to do what I wanted to do, to develop a channel that could help many people. So anxiety no, but stimulus to do a lot”.
What age do your followers have?
“I have a very large target, the biggest band ranges from twenty -five to fifty -five years, those who start living alone or in pairs, or who start to have children. But there is no shortage of mature ladies who, despite their great home experience, can learn something new.”
The information you share are the fruit of your experiments?
“Absolutely yes. Behind every video and advice, there are years of experiments! Tests that take place daily. I do a very normal life, but everything I do, is a possible inspiration, a possible inspiration to create a content. I fill the dishwasher of ultra dirty dishes, combining it with a certain detergent and a given program? If I get out an excellent result, here it turns into a reel!”
Among your tests, has there been any particularly interesting combination or result?
“Absolutely yes. I was the person who most launched the use of delicate bleach, who was used, but in moderation. I know for sure that he has held his life to many of my followers and the manufacturers of delicate bleach have recorded a considerable increase in sales!
I also made (and rediscover) ecological alternative products such as percarbonate or citric acid, and my famous “cream” to eliminate yellow spots. “
Your miraculous cream. We do not reveal the content (which can be discovered anyway in your videos). Have you ever thought of patenting it?
“In fact, my dream would be to create my own line of home products.”
And all of us, both the spasmodic lovers of the cleaning, and above all those who are not exactly accustomed to the cleaning of the house, we hope they soon make this dream come true and to put on the market that magical cream that has providentially stained so many halos!
