Thursday 17 July, at the Nereo Rocco stadium in Trieste, Robbie Williams held the only Italian stage of his Britpop Tour 2025an event that has been breathing enthusiasm for days: 28,000 tickets sold in Italy and abroad, files at dawn to the entrances, shuttles and extraordinary trains prepared to guarantee the influx of the public. Organized as part of the review Go! 2025 & Friends And the result of the synergy between Fvg Music Live, VignaPr, PromoturismoFVG and the Municipality, the live has proved to be one of the most memorable appointments of the Trieste summer.
A ladder that recalls the emotions of a generation
The concert retraced the salient moments of Robbie’s career: from Angels to Rock DJpassing through Feel and ironic interludes from the sailed entertainer. The artist alternated energy and irony, personal confessions and family memories, transforming each song into a living story. His voice, still powerful and recognizable, filled the square with a scenic presence that remains magnetic, capable of keeping the audience in hand even in the lightest moments.
It’s Great To Be a Cat: the song protagonist of web and television
Around the Trieste event, however, another success also refers: It’s Great To Be a Catsong made in collaboration with Felix – the Cats of Cats of Cats of Nestlé Purina Petcare Europe – released as a soundtrack of the new “Cattitude” campaign. From May 18, the song accompanies an animated and ironic spot, in which Robbie is the protagonist in a feline universe that celebrates “the freedom to be oneself”. Free, independent, irresistible: the cat becomes a symbol of a way of living beyond social clichés. “I am clearly my guide animal,” said Williams, underlining how his cats are an authentic source of inspiration for him.
The synergy between Robbie and Felix is not limited to the spot: the brand is officially sponsor of the European tour 2025. A natural encounter between two different universes but related: the voice of a performer and the irreverent charm of the animal universe. Luca Cavaller of Purina Italia has defined the project “a tribute to uniqueness, an invitation to live with irony, security and freedom”.
