Sydney Sweeney causes discussion after climbing onto the Hollywood sign to promote SYRN: the first images of the new inclusive lingerie line are online, with 44 sizes and accessible prices.
After making the rounds on the web for having decorated (perhaps without permission) the iconic Hollywood sign with a series of bras, Sydney Sweeney has confirmed the imminent launch of SYRN, her lingerie brand.
Financed by the venture capital firm Coatue, which also counts Jeff Bezos and Lauren Sánchez among its investors – which would explain the presence of the actress at the wedding in Italy – SYRN will debut on January 28 with an offering of 44 sizes, from 30B to 42DDD, and with a price range that remains mostly under $100.
The collection is organized into four stylistic identities, Comfy, Playful, Romantic and Seductress, which reflect different approaches to lingerie and femininity. The declared intent is to allow women to move freely between different registers, without being pigeonholed into a single definition.
