Unlimited flights, trains and cruises: the “All You Can” model, Netflix and Spotify mode, from the digital is the physical world and has conquered the tourism sector. Giving the possibility, to anyone, to be able to escape from the newspaper to the constant research of real experiences and freedom. Here’s how to do it.
The time of the “all you can”, or the application of the “buffet model”: you pay a certain figure and then you use freely and have fun experimenting with a small delusion of omnipotence, which you are in front of an endless desk of croissants and cured meats, in front of a triumph of sushi, or struggling with the exterminated repertoires of Netflix and Spotify. And, for some time, even in the field of travel. “The concept of” all you can “is now a consolidated reality in our culture culture, and reflects a tendency towards the economy of access, where the accent is placed on experience rather than possession” he says to Panorama Cristina Moteroni, professor of economics and tourism management at the Bocconi University of Milan.
«It is a model that now extends to many areas from digital, such as all-inclusive trips, in fact. This system responds to different psychological, economic and social needs. First of all, it offers people a feeling of freedom and control, allowing you to make the most of what they pay for and reducing the fear of losing opportunities. In addition, the predictability of costs helps to better manage the budget, while for companies it translates into customer loyalty. Suk social plan, promotes accessibility to services first considered a luxury and encourages shared experiences ». The world of travel has also discovered this mode. Let’s take an example of success: the Hungarian company Wizz Air launched the “All You Can Fly” subscription, which for 599 euros allows you to fly for one year on all international routes made by the company. After the payment of the annual fee, each booked flight provides only a fixed rate of 9.99 euros per treat. As Wizz Air managers explain, “the subscription was a great success, with the first ten thousand pass sold out in just 48 hours. 70 percent of the season tickets were purchased by male customers. Most of the purchases was made by Millennials aged between 30 and 40 years, followed by the Z generation, between 20 and 30 years, and the X generation, between 40 and 50 years “. An experience. But what is the business model of these season tickets? Does the company still manage to earn, even if a passenger makes many flights in a year? «The subscription not only helps travelers to discover the vast network of Wizz Air, but also contributes to maximizing the” filling factor “of the flight in the last 72 hours before departure. A high filling factor is a crucial driver of efficiency and leads to a reduction in the emissions intensity ».
A similar proposal is proposed by the American Frontier, which connects many cities in the United States And he also has flights to Mexico and the Caribbean: among its offers the “Go Wild!” pass, which for 599 dollars entitles you to an unlimited number of flights for a year. For its part, the network of Star Airlines Alliance has conquered travelers with the “Round the World” ticket, designed for those who want to travel the world. It can be flying from a minimum of 10 days up to a year, planning from 2 to 15 stops. Prices vary according to the chosen itinerary.
And for those traveling by train? The young boomers moved with interrail, which was considered an alternative way to discover Europe. That legendary railway ticket is still there. Those who are between 12 and 27 years old, with a young “global pass of interrail” from 239 euros can climb and descend from most trains and ferries to 33 European countries in five days in a month, traveling in the second class; With a “Global Pass 717 euros”, you travel for three months. Trenitalia, on the other hand, proposes the promotions “Italy on Tour 3” and “Italy on Tour 5” which allow you to travel for three or five consecutive days in second class with regional trains and Trenitalia Tper (adults pay 35 and 59 euros). For foreigners, there is the “Trenitalia Pass”, a subscription of three, four, seven, ten trips, starting from 139 euros.
Today the senior also choose these offers, once the prerogative of young people. Interrail also has rates for older travelers, in the first and second class. Those who are over 60 years old, travel three months in first class with 930 euros. “On the part of the senior public, this change in the proposal leverages the so -called active aging,” comments Moteroni. «Thanks to a greater spending ability and the desire to experience significant experiences even in more advanced age, this audience is increasingly attractive to companies. Generally, expert travelers are now, with interest in culture and sociality and who have economic resources and time to move and appreciate the unique opportunities to live landscapes and cultures that Interrail offers throughout Europe “. And just to intercept these travelers with good availability, there are other variants, such as the “All You Can Sail”. With Virgin Voyages, for 120 thousand dollars you can spend a year at sea, on a luxurious cruise ship. Those who buy this pass can choose between routes in Europe, in the Mediterranean and in the Caribbean, with various advantages, including exclusive events and cabins with private terrace. So, good free trip.
