ATTROTURISM 2025: the new trend of the journey under the stars between myths, outdoor experiences, nights of San Lorenzo and uncontaminated skies to rediscover
There is a thin thread that connects the man to the stars, a bond that has never broken, not even in the era of artificial lights and sleepless metropolises. In the summer of 2025, that thread returns to tend to be strong, transforming itself into a tendency that knows of poetry and rediscovery: the astroturism. It is not just a way of traveling, it is a primordial gesture, an invitation to look up and remember that the sky has never been just a background.
After years of overcrowded destinations and travel marked by likes, more and more people choose to escape to places where the night is still dark, where the Milky Way is drawn clear over the heads. According to Booking.com, the Noctourism will be one of the dominant trends of 2025with 60% of global travelers intent on starting to chase the stars. A desire for authenticity, silence and connection with the nature that also arises from the awareness of a disconcerting fact: over 60% of the world population today cannot see the Milky Way due to the light pollution, as the Astrophils Association Galileo Galilei points out.
Myths, legends and the eternal charm of the stars
The astroturism is not only physical journey, it is also a return to an imaginary as ancient as man. The constellations were the first maps, the first stories handed down around the fire. The ancient Greeks told of Orion, the hunter, who still chases the pleiads in heaven today; The Romans saw in the Perseids – the same that every year illuminate the night of San Lorenzo – the tears of San Lorenzo himself, who fell from heaven as a promise of miracles.
Each falling star brings with it the myth of express desire, a universal tradition that has traveled over the centuries and cultures. But it is not just legend: it is the demonstration that the sky has always dictated the time, the routes of navigators, even the moods of people. It is not surprising that today, according to Skyscanner, the 49% of young people between 18 and 24 years old choose the destination of their journey based on astrologywhile a third of Italians admits to be guided by lunar movements or retrograde mercury.
ATTROTURISM 2025: between science, emotion and slow tourism
The magic of this new trend is that it combines apparently distant worlds: science, nature, emotion and spirituality. It is not just about observing the sky through a telescope, but of living complete experiences, in which the darkness becomes an ally and the night turns into adventure.
Projects like Starlightfinanced by the European Commission, bring the astroturism to rural areas that are not very beaten, from Irish Connemara to the infinite nights of the south of the Portugalup to Tunisian desert of Tataouineiconic set of Star Wars. Here the sky is not only a panorama, but an identity resource, capable of telling stories, attracting visitors and restoring forgotten territories.
Italy also responds to the call of the stars. Alpine shelters, medieval villages and isolated farmhouses receive certification “The most beautiful skies in Italy”such as the Averau (Veneto) refuge, the Castello di Petroia (Umbria) and Is Perdas (Sardinia), transforming the night into an experience of welcome, teaching and wonder.
The experiences to live under the stars
The astroturism, in 2025, became a sensory journey, a meeting between heaven and earth. Platforms like Freedomeleader in Italy for outdoor experiences, bring this tendency to a concrete and adventurous level.
- Night in Starsbox on the Roero hills – Sleeping under the stars, wrapped in the scent of the vineyards, with the roof that opens on a private sky, far from any distraction.
- Quad tour under the stars in Gallipoli – Two and a half hours of pure adrenaline in the Salento countryside, with a final parking view, while the sky becomes the protagonist.
- Night kayak on Lake Fondi – Pagine in the dark, with the lake that lights up with bioluminescence and the constellations reflected on the water.
- Moonlight rafting on the ADDA in Valtellina – Rapids under a velvet sky, the river that shines and the feeling of adventure suspended between water and stars.
- Panoramic boat tour in Palinuro with tasting – The sea at night, the bay of good sleep, a dive to the moonlight and typical products under the open sky.
- Night orienteering on Lake Garda – Learn to orient themselves only with compass and map, while the forest and the stars become a guide.
- Horse walk in the Vesuvius National Park – The city of Naples illuminated in the distance, the slow step of a horse and the sky as the only travel companion.
The night of San Lorenzo, the rite that returns
Every year, in August, Perseid rain reminds us that the sky is alive, that it is not only an infinite void but a moving canvas. The astroturism was born from here: from the desire to feel part of that immensity, to find a lost bond, to regain possession of the slow time of the nights without screens.
The trend of 2025 is Chiara: The future of the journey is not only towards distant destinations, but towards something closer and at the same time immense. A dark sky, an express desire, a falling star that crosses the soul. And a single promise: as long as there are stars above our heads, we will always have a new route to follow.
