The Menswear season comes alive with the inauguration of the 108 edition of Pitti Uomo, from today until Friday 20 June, Florence is transformed into the world capital of men’s fashion for spring/summer 2026. “The summer edition of Pitti Uomo brings concreteness and desire to work together”, explained Raffaello Napoleone, CEO of Pitti Immagine. “The attention with which we observe the international context and the recent economic dynamics always remains high, but we open the doors of the fortress certain to generate optimism and trust in all our interlocutors. Pitti man is the faithful mirror of what moves on the international fashion scenes. It is precisely this concentrate of creativity and professionalism that provides each edition the best energy to transform the obstacles in development. They will represent an incredible flywheel to consolidate the business and open new development prospects especially in not exactly easy times “.
Inside the Fortezza da Basso, in fact, more than 730 brands will be, 43% of which are foreign, to tell the future of the style through thematic areas: Fantastic Classicthe section in which the most representative companies of Menswear are concentrated; Male futurethe container dedicated at the same time Menswear and the most interesting collaboration projects; Dynamic Attitude with the proposals designed to accompany the movement; Superstyling with the trends that will draw tomorrow e I go outs with focus on the outdoor in the Sala della Ronda, where the new format also debuts Becyclethe Pitti Immagine event dedicated to the bicycle. A non -random choice, considering that the theme of summer salons is precisely Pitti Bikes, which for the edition dedicated to men’s fashion becomes Bikester as the general manager Agostino Poletto underlined, “thinking about the attention that Pitti Immagine addresses to the contemporaneity in all its aspects, the bicycle appeared to us an ideal synthesis for the theme of our summer salons. In the daily life that is increasingly lifestyle, this means played a role. Innovative, well beyond the alternation between sport and mobility.
And there is also great expectation for the schedule of events that sees Homme Plissé Issey Miyake Comeguest of Honor, which will reveal its point of view tomorrow, Wednesday 18 June, at Villa Medicea della Petraia one of the villas, in the hills of Florence, belonging to the Medici family, while Thursday the attention will be all for the guest designers: Niccolò Pasqualettiformer finalist of the LVMH 2024 award, which will parade at the Teatro del Maggio Musicale Fiorentino e PAF – Post Archive Fictionthe Korean brand that will be told with a special event at Leopolda station.
