Barbara Berlusconi emerges as the main shareholder of Unaalunathe Media Company digital Milanese founded in 2021 from Franco Villa And Francesca Muggeri. The start-up, active in the production of digital content, manages The Muchaa social channel dedicated toenvironment and sustainabilityAnd Whoopseean information portal on Celebrities, gossip and fashioninspired by the international models of TMZ And Page Six. Among the shareholders there are also brothers Elkann and, with a small participation, Leonardo Del Vecchio. In the Board of DirectorsFurthermore, he sits Andrea Stroppaconsultant to Elon Musk in Italy.
Barbara Berlusconi’s trust and the shareholders’ parterre
The investment of Barbara Berlusconi represents the most significant single share (17.6%) and falls within its rare personal operations known. From the February 17, 2024his participation is registered in the Riva Reno Trustia of Bologna, after the revocation of the mandate to the previous trustee Siref. The capital of Unaaluna is divided between numerous shareholderssome of which are shielded by trustee. Among these, the Luchi trustery holds the1.4% of the shares and in the past has appeared among the few Italian investors involved in theTwitter acquisition by Elon Musk.
Another interesting participation is that of Red Srl (4.6%), Milanese corporate vehicle which, according to some reconstructions, could be attributable to LMDVThe Family Office Of Leonardo Maria Del Vecchio. The management of Red is entrusted to Nicolò Karim Forniwhile to represent it figure Paolo Altomareinvestment manager of LMDV.
The other investors: Gedi and Mediaset
Among the members of Unaaluna it appears too Matteo Sordomanager Mediaset and CEO of the dealership Digitalia ’08with a share of the 2.2%. Another relevant presence is that of Gedi Digital (14.4%), part of the group Jedcontrolled by Exor family Elkann-Agnelli and owner of newspapers like The Republic, the press And The XIX century. Also, a further 10% of the shares is kept by the Simon Trustedhistorically linked to the management of the assets Agnelli-Elkann.
The axis between Andrea Stroppa and the Elkann
Andrea Stroppaknown for its proximity to Elon Muskhas a consolidated relationship with the brothers Elkannin particular with Lap. This could explain its presence in Board of Directors Of Unaalunacomposed of alone four members (three up to a month ago). Lately, Stroppa has put in liquidation Arte Wrldone of his Milanese company which was proposed to develop innovative digital content. Among the members of Arte Wrld they appeared Simon Trusted (20%), the Sgr AVM Associati (16.8%), Lorenzo Landini (4.7%) and the Arab group Tharawat Holding Companyfrom the Saudi royal familywith the 21.3%. However, the company has never been operating and, after Budgets in red and capital increases, was put into liquidation a February 2024.
The balances of Unaluna and future prospects
Unlike Arte Wrld, Unaaluna And operating since its inceptionalthough with typical budgets of one start-up. In the 2023 has recorded revenues For 873 thousand eurosgrowing, but with consistent losses about 575 thousand euros. However, the support of shareholders and of financial banks (Deutsche Bank, Intesa and Bpm) let it glimpse good prospects for development For the future.
The investment of Barbara Berlusconi in Unaaluna It is part of a wider context of diversification of its activities, which range fromart – through the Cardi Gallery – at the asset management with the Italian Holding Fourteenthup tosocial commitment. Curiosity for the sector of digital media It seems shared with his brother Luigi Berlusconiwho knows the reality of Unaaluna and his ambition to replicate International success models in the sector of gossip and entertainment.
