Never blow your nose with both nostrils, walk 7000 steps every day to reduce the risk of diabetes by 14%, do “Bubusettete“Small children, consuming more mixed salad to improve intimacy. These are just some tips that a close -knit group of boys (but above all professionals) dispenses daily by their Instagram channel @Heimi.SaluteePrevention.
Kjpvz: these are the letters that are read on their celments (of which we will reveal the arcane later). They are Camilla, Gianluca, Alice, Francesca and Pietro, a multidisciplinary team of health professionals, but first of all a group of friends, who thanks to a perfect combination of freshness, competence and scenes seasoned with fun and irony, pass fundamental messages for all young people and beyond. We make the chat with Alice Caimi, social worker, (and letter V of the profile), who tells us how it was born and how this beneficial project developed, capable of reaching over a million and a half of followers.
Alice, can you tell us from who is the group composed?
“We are first of all a group of friends and everyone in their daily life carries out a profession related to health. I am a social worker, I work in a Serd in Milan, in the hospital. My sister Camilla is a general practitioner, Gianluca Baroni, the best -known face of the group we can say, is a hygiene and prevention doctor, Pietro Pettenghi is a physiotherapist and Francescapivari nutritionist and biologist, with a double degree.
How was the project born?
“My sister and I had always had the dream of working together: we wanted to experience social assistance in the basic medicine studies. Together with Gianluca, Francesca and Pietro, the idea of bringing our knowledge was born within a project. We were found to compare ourselves compared to our professions and we all had (and we continue to have) in common the idea of wanting to make a change compared to the theme of health. And positive of healthcare.
And how All beautiful stories that i Content Creator teach, The first video It was born as a game and then gives the way to a project successful, constructive and deserving.
“Yes, in fact to concern it now, our first video is definitely clumsy. We, among other things, are zero social in everyday life, so we had to learn everything, starting from the bases. We landed on social networks and we immediately had a good following. We continued on this path with a communicative style that at the beginning may seem a little bizarre, especially to those who are of the trade.”
In fact, as they lived it Your colleaguesespecially doctors?
“At the beginning, our colleagues were very skeptical and did not approve of our way of communicating, because at first glance seemed a little to diminish our professional figures. Over time we managed to bring them to our side. Having participated in numerous events of the health system, conferences and more, has helped us demonstrate our competence and our seriousness. Our language has evolved and with precise objectives. Prejudice, we had to gain the trust of our colleagues, having to explain why the communicative choice.
Where the name derives from “Heimi“?
“Heimi in Greek means” I am “: our idea was to underline a sort of” I am health. “
Do we also want to reveal the arcane of the letters sewn on your canvas? You, for example, have a V.
“The letters, spoilers, have no meaning! Our videos are very fast, and not having time to call us with our names, we thought of using a letter. Letter that … spoiler number two, we caught one evening from a bag while we ate a pizza! To Pietro it happened the P in a completely random way, for the others instead the fate has chosen totally at random! Video! “
You have of fresh, clean faces and clearly Santhe. Transmit that, First of all, you’re fine. Is there a theme that you are most careful?
“Youth sexuality is a theme that we aim a lot, because there is still a lot of incidence relating to diseases that are actually easy to prevent. Smoking is also a topic that often occurs in our videos.”
The post in which you explain that smoking damages the elastin, a molecule responsible for the tone of the breast, with its consequent relaxation, probably made many women desist before lighting another cigarette.
“There is no shortage of ideas. A lot of video are repeated, according to a precise strategy: several times you give the same message, even in a different form, the easier it is that the contents remain impressed. Our approach does not want to be moralistic at all and aims at positive aspects, trying to keep the disease as far as possible, which is something that implies. In addition, our brain is oriented to remember positive information.”
How much commitment does it require keep your profile alive and active?
“We have parallel full and demanding professions and this, in fact, is another job. Behind each video, there is much more that you do not see: ideation and creation of content, realization, selection of the correct clips, assembly. Behind a video of a few seconds, there are hours of work. The level of commitment is very high, also because we do this for pure passion, supporting us only with calls, not being able to advertise, On the contrary, we must be very careful that it is not even the brand of our sofa or the handle of a refrigerator. Video can sometimes be seen some dangling cable!).“
Alice, Camilla, Gianluca, Pietro, Francesca: young and enthusiastic professionals of their work, work they do with passion, promoting health with a way of communicating that comes to all. Because health is of everyone. Because from very young people you can adopt precautions and good habits that help you feel better for life.
