In the contemporary wellness panorama, increasingly oriented towards a holistic vision that intertwines movement, skincare, technology and personal awareness, RiminiWellness establishes itself as a privileged observer of new habits related to self-care. An event that, year after year, brings together brands, professionals and international experts to talk about how the way of understanding the body, performance and daily well-being is changing, between scientific innovation and increasingly personalized rituals.
The presence of Biotherm as HYROX’s official skincare partner fits into this scenario. Adriana Herrero Magallon, Brand Manager of Biotherm, talks about the link between beauty, sport and new skin needs.
Biotherm participated in the Rimini Wellness Festival with the “Skin Fitness” concept. What does it mean to train your skin today?
Training the skin means helping it to be stronger, more reactive and resistant to daily stress, just like the body. It also means preparing and supporting you in moments of greatest stress related to physical activity. It is an approach that combines treatment and prevention, with the aim of maintaining the skin in an optimal state of balance and performance.
The collaboration with HYROX marks an important step towards the world of performance. How did this partnership come about and what does it represent for the brand?
The partnership was born from a shared vision: putting performance, resistance and continuous improvement at the center. Biotherm is the Official Skincare Partner of HYROX, thus consolidating its presence within a high-performance and international context. For Biotherm it represents a natural extension of its positioning, allowing it to enter the world of competitive fitness in a credible and relevant way.
The protagonist product is Aquasource Electrolyte Dewy Gel. What are its key characteristics in this very active context?
In a dynamic context like RiminiWellness, Aquasource Electrolyte Dewy Gel stands out for its ability to offer immediate freshness and hydration. Its light and high-performance formula makes it ideal for accompanying the skin in moments of greatest stress, helping to keep it balanced, luminous and ready to start again.
