The merchant of Venice presents a 3D interactive platform that combines history, perfumed art and artificial intelligence, with the patronage of the Veneto university.
Symbolic element of the Venetian culture and synthesis between art, travel and savoir-faire, the perfume becomes the protagonist of an unprecedented digital narrative thanks to immersive Tmov, the new project signed The Merchant of Venice with the patronage of the Veneto University. An online platform that combines the evocative power of Venetian artistic perfumery with the potential of new technologies.
Perfume, history and innovation: the new dimension of experience
Tmov immersive is an interactive web platform developed in webgl technology that allows users to explore, in a three -dimensional dimension, Campo San Fantin and the interiors of the brand’s flagship store, hosted in a seventeenth century historical pharmacy. Alongside this, the Magna classroom of the University Veneto also becomes space to be inhabited virtually: a combination of culture, architecture and history that transforms the online visit into a path full of suggestions.
The fragrance art told with the AI
In the heart of the route, the perfumer’s room: a digital space where the user can experience an active interaction with the body’s organ – the symbolic tool of the art of olfactory composition – and with Fragran Genius, a virtual assistant fueled by artificial intelligence capable of answering in real time to questions about ingredients, agreements, extraction techniques and creative inspirations. A dynamic, intuitive and open dialogue that makes the training and engaging experience, without giving up the poetry of the artisan gesture.
The Veneto university: culture in dialogue with this
This is not just a journey into the world of essences. Tmov immersive also opens a privileged window on the cultural life of the Veneto University, the historic city institution founded in 1812. Through the platform, it is possible to access events in live streaming, conferences, archival documents and editorial content that reflect the university’s commitment in promoting interdisciplinary knowledge, with particular attention to the history of the arts and human sciences in the Serenissima.
Heritage and Future: The vision of The Merchant of Venice
Since its foundation, The merchant of Venice It stands out for the ability to combine memory and experimentation. The brand – deeply rooted in the commercial and artistic history of the city – is today ambassador of Italian artistic perfumery in the world. Tmov immersive continues this path, bringing the olfactory beauty of Venice beyond the physical boundaries, making it accessible from any latitude and at all times. A democratization of the cultural experience that does not impoverish, but amplifies the aura of knowledge.
