Partner of the Milano Cortina 2026 Foundation and Official Outfitter of the Italia Team, the brand animates the city with four dedicated stations.
Just over 18 days after the official inauguration – which will be held on 6 February at the San Siro Stadium – Milan is ready to give all the support necessary for the success of the Milano Cortina 2026 Olympic and Paralympic Games. Last night, in conjunction with the Milan Fashion Week Men’s, EA7 Emporio Armani – Partner of the Milano Cortina 2026 Foundation and Official Outfitter of the Italia Team, as well as Olympic and Paralympic Eyewear Partner of Milan Cortina 2026, brought together a parterre de rois in the spaces of the Emporio Armani boutique in Via Manzoni to reveal the looks and initiatives dedicated to games. Among the guests, sports stars such as Federica Pellegrini, Fabio Fognini and Billy Costacurta, alongside music personalities with Gianna Nannini, Giuliano Sangiorgi, Tedua, Gene Gallagher and Shablo, up to the world of cinema, represented by Ambra Angiolini, Cristiano Caccamo, Michelle Hunziker and Ben Dahlhaus. Not only that, until February 16th, there will be 4 EA7 activations in the city: in addition to the Emporio Armani store with dedicated windows and temporary pop-ups, at the Triennale there will be a dedicated area with installations and multimedia content; Casa EA7 in Piazza Duca d’Aosta will, however, be the hub for meetings and photobooths and at the Armani Hotel it will be possible to follow the competitions and taste the special menus of the Armani/Ristorante and the Bamboo Bar. Not only that, to bring the Games closer to the public, the four EA7 destinations will give visitors stamps which, once they have all been collected, will give the possibility of receiving a gift at the store in via Manzoni 31.
