HBO Max debuts in Italy with a catalog full of series, films and sports. contents, prices, subscriptions and how to watch the new streaming platform
The Italian streaming panorama is enriched by a new protagonist. HBO Max, the platform that brings together content from HBO, Warner Bros., DC Universe and Eurosportmade its official entry into our country on January 13, 2025, bringing with it a catalog that promises to redefine the standards of digital entertainment.
A catalog that looks to the world
TV series fans will finally be able to access the entire HBO universe. Among the top titles, series such as “The Last of Us,” “House of the Dragon,” “The White Lotus” and “Succession”alongside timeless classics such as “Game of Thrones,” “Friends,” “The Sopranos” and “Sex and the City.”
There is no shortage of important previews: the second season of the medical drama “The Pitt”, the spin-off of “Game of Thrones” entitled “A Knight of the Seven Kingdoms” and the new seasons of “Euphoria” And “The Penguin”. For movie lovers, the platform offers recent blockbusters such as Paul Thomas Anderson’s film “One Battle After Another” with Leonardo DiCaprio, as well as iconic sagas such as “Harry Potter”, “The Lord of the Rings”, “Dune” and the DC universe with “The Batman” and the new “Superman”.
Italian productions
HBO Max is also firmly focusing on original Italian productions. The debut is entrusted to “Portobello”, the series by Marco Bellocchio with Fabrizio Gifuni which tells the controversial judicial case of Enzo Tortora. Successfully presented at the Venice Film Festival, the series will arrive on the platform on February 20th.
Among the most anticipated projects is “Peccato”, the mockumentary comedy directed by Valerio Vestoso starring Emanuela Fanelli, whose filming began on January 14th. The series promises to tell the actress’s professional parable with irony and intelligence through a surreal mix of archive material and fictional reconstructions.
Another prestigious title is “In utero”, created by Margaret Mazzantini and directed by Maria Sole Tognazziwith Sergio Castellitto in the cast. Set in a fertility clinic in Barcelona, the series explores sensitive themes such as family and the limits of medical science.
On the documentary frontHBO Max offers content ranging from the legal battle for Gina Lollobrigida’s inheritance to the tragic story of Saman Abbas, up to an investigation into the ayahuasca and shamanic tourism market that reveals disturbing connections with organ trafficking.
Sport at the centre
Another standout feature of HBO Max is the integration of sports content. All subscribers, regardless of the plan chosen, will be able to follow live all the competitions of the Milan Cortina 2026 Winter Olympic Gamesscheduled from 6 to 22 February. The coverage will be complete, with dedicated programs, interviews and connections from Casa Italia and the main race venues.
For those who want an even richer sporting experience, the Additional Sports package which includes all Eurosport content: the Australian Open and Roland-Garros tennis, with Jannik Sinner as protagonist, over three hundred days of cycling with the Grand Tours, winter sports, FA Cup, UFC (the main world martial arts competition) and much more.
The agreement with Amazon Prime Video
HBO Max arrives in Italy thanks to an important multi-year agreement with Amazon Prime Video, which will make the platform available as an additional subscription for Prime customers in Italy, Germany and Austria. This collaboration extends existing partnerships in France, Spain, the Netherlands, Sweden and Belgium, strengthening the global relationship between Warner Bros. Discovery and Amazon.
Integration with Prime Video ensures a smooth and familiar viewing experience for millions of userswho will be able to access the HBO Max catalog directly from the interface they already know. This distribution strategy reflects the growing market trend towards aggregative models, where consolidated platforms become hubs for specialized services.
How to access and how much it costs
HBO Max is accessible through several modes: via the web on the hbomax.it website, via a dedicated app, as an additional subscription on Amazon Prime Video and through TIMlaunch partner that makes the service available to TIMVISION customers.
The pricing structure includes three monthly plans to meet different needs. The Basic plan with advertising it costs money 5.99 euros per month and allows viewing on two devices in Full HD; that Standarda 11.99 euros per month, offers the same video quality on two devices but without advertising interruptions and with the possibility of making 30 downloads. The plan Premiumat the price of 16.99 euros per month, allows viewing on four devices simultaneously in 4K Ultra HD with Dolby Atmos audio and up to 100 downloads.
The Sport package can be added to any plan for just 3 euros per monthwhich includes ad-supported content and simultaneous viewing on two devices. All subscribers can create up to five personalized profiles, enjoy tailored recommendations and set up child-focused profiles with parental controls to ensure age-appropriate content.
A new chapter for Italian streaming
The arrival of HBO Max represents a significant moment for the Italian streaming market, which continues to evolve with new players and increasingly diversified content. The combination of internationally prestigious productions, investments in local productions and a top-level sports offer positions the platform as a major competitor in the already crowded panorama of on-demand services.
Warner Bros. Discovery’s strategy clearly focuses on quality as a distinctive elementleveraging the established reputation of the HBO brand and the appeal of successful film franchises. THE’pay attention to Italian productions it also demonstrates the desire to take root in the cultural fabric of the nation, offering not only entertainment but also a space for local stories.
With 2026 shaping up to be a crucial year for HBO Max, which will continue its expansion into some of the world’s largest economies, Italy becomes an important testing ground for the desirability of a model that combines television, cinema and sport in a single integrated platform.
