From Saint Tropez to Mykonos passing through Liguria, Campania and Sardinia, summer 2025 runs on exclusivity.
Lido that you go, stylistic figure you find. Because today what matters is experience, a market that only in the tourist field is worth about 40 billion only in Europe according to the latest available data. In Italy, there are more than seven thousand bathing establishments registered, but the best, about 300 and have been selected by Andrea Guolo and Tiziana di Masi for the second edition of the guide to the best beach clubs of Italy -Morallini Editore. Summer 2025 leads us to rediscover classic destinations but also unexpected destinations thanks to the creativity of stylists and designers.
Dolce & Gabbana
Domenico Dolce and Stefano Gabbana are among the most careful and creative minds in the resort field. Thanks to a mix between vision and interpretation capacity, five beach clubs that can boast their intervention this summer. A consolidated Liaison that is renewed in the most chic destinations in the Mediterranean. And while partnerships with the Amor house in Saint Tropez, with San Domenico Palace Taormina, at Four Seasons Hotel for the third year and with the Carillon of Portofino, the new entry of 2025 is Ibiza are renewed. Dolce & Gabbana, in fact, sign the Take Over of the Clap House in the Talamanca area. Here the iconic leopard print of the maison creates an elegant and roaring atmosphere, framing the largest swimming pool in Ibiza. Not only that, an exclusive pop-up, the Clap Restaurant and the Pool Club offer an exceptional Momentum between style and fun.
Dior
The dioriviera is much more than a collection is an attitude that tinges the most chic seaside resorts on the planet. Starting from Liguria with the exclusive pop-up store combo in Portofino in Piazza Martiri dell’Olivetta in Portofino+ The Dior Bagni Fiore Langosteria a Paraggi, he sent the habitué as well as the passing tourists. A winning equation, where the Savoir-Faire of 30 Avenue Montaigne marries the Understatement of the Gulf of the Tigullio. A poem that continues to the island of Capri, where the formula replies to the Jumeirah Capri Palace with the seasonal boutique and the setting up of the splendid terrace of the Riccio Restaurant & Beach Club.
Herno
For the second consecutive year Herno makes home in Sardinia at the Phi Beach in Arzachena. On the one hand, the Beach Club wears the style of the Lesa maison with cabane and the deck chairs in the colors of the sand and the Moro head, in harmony with the landscape; on the other, Herno expands the intervention, introducing sea towels, shoppers in canvas, thermal bottles, baskets and. Cappellini while he is baptized Herno Suitethe first restaurant entirely designed by the brand. To drive the brigade, 20 tables and about one hundred covers, is chef Giancarlo Morelli.
Moët & Chandon
Appointment at the Pool Bar del Rome Cavalieri, in Waldorf Astoria Hotel with Moët & Chandon for an exclusive summer experience. The Champagne Maison of the LVMH house has created exclusive terraces edge pool to best experience the experience The swimming pool Moët & Chandon starting from Moët Ice Impérial with The perfect serve: cool Moët Ice Impérial at 7 ° C, pour 12 cl, add three ice cubes and complete with ginger, mint or lemon for a refined twist.
Missoni
Bis of destinations for Missoni. The Italian maison, in fact, debuts in Ibiza with its first boutique inside Ibiza Gallery and with the opening of a new Missoni Resort Club at Oku Ibiza. Parallel the geometric aesthetic and Colorfull also takes home in Greece, at the Cali Cali Hotel.
Burberry
The Balearics conquer Daniel Lee’s style. This summer, in fact, Burberry collaborates with the Hotel The Standard in Ibiza, for a Takeover of the Rooftop Bar and the seasonal restaurant up. In detail, the collaboration sees a personalized version of the Burberry Check which merges with the shade of yellow characteristic of The Standard. Sunbeds, umbrellas and branded sessions become distinctive elements of a summer to be lived, perhaps aboard the Check Mate, the Burberry boat.
Ladybugs
Greece chooses the brand of accessories that belongs to E -land Europe. And more precisely the bay of Paliochori on the island of Milos in the heart of the Cyclades. Here until October, in fact, a new idea of lifestyle is born thanks to the synergy between ladybugs and Sirocco Volcanic.
Doriani
The sun and the sea are the backdrop to the collaboration between Doriani and the Cesare Bagno of Forte dei Marmi, a historic factory that is dressed in elegance and comfort thanks to exclusive details signed by Doriani. From the technical uniforms of the staff to personalized sea towels, each element expresses a refined and timeless style. The La Gritta restaurant in Portofino also chooses Doriani to dress its spaces, combining the Mediterranean charm with a contemporary elegance.
