A new idea of planning is born. The big names in luxury are already experimenting with it, will the menswear on stage at Pitti tomorrow be able to grasp its potential?
If Time also elects artificial intelligence as person of the year, there will be a reason. In detail, the US magazine has prepared two covers: on the first the writing AI stands out, on the second the protagonists are the architects of AIbringing together in one fell swoop Mark Zuckerberg of Meta, Lisa Su of AMD, Elon Musk for xAI, Jensen Huang of Nvidia, Sam Altman of OpenAI, Demis Hassabis of DeepMind, Dario Amodei of Anthropic and Fei-Fei Li co-director of Stanford’s Human Centered AI Institute and CEO of World Labs. There is no doubt that 2025 was the year of ChatGPT and its sisters, but between techno-scrooges and one-click solutions, one wonders whether in the near future it will be possible to create without resorting to mathematical structures. Artificial intelligence doesn’t make mistakes, at most it has what industry experts call hallucinations. However, some of the most revolutionary investigations in history, from the discovery of America to Post-it notes, were born from deeply human attempts. In the world of creativity, Botticelli’s Venus would not be her, if the artist had not wrong the anatomical proportions between the left arm and the neck, an oversight that makes the whole more harmonious and elegant. If a machine had designed it, would we have had the same result? We cannot be sure, but the spring opening of DATALAND, the museum created by Refik Anadol and dedicated to AI and digital ecosystems, will be able to provide us with unexpected answers and points of view. According to an article from the University of Cambridge, we have arrived at the concept of human–AI co-ideationi.e. the collaboration between human and digital in the development of an idea, where the role of the Generative Pre-trained Transformer – yes the GPT – is not secondary to the vision. A central topic also in the end-of-year speech by Satya Nadella, CEO of Microsoft, who highlighted three key themes, including, “We think of AI as a scaffolding for human potential, rather than a substitute. What matters is not the power of a given model, but how people choose to apply it to achieve their goals. We must go beyond discussions between superficiality and sophistication and develop a new balance in terms of theory of mindwhich takes into account the fact that human beings are equipped with these new tools for cognitive amplification in interpersonal relationships. This is the product design question we need to discuss and answer.” A theory Pixar is testing: the animated film Catto be released next March under the direction of Enrico Casarosa, is the first hand-painted animated feature film from the Toy Story production company which, in turn, was the first cartoon made in full CGI-Computer Generated Imagery. And it is not a nostalgic choice, we are not going back to film or cinema, but the intuition that today’s full HD contemporaneity needs a more human side. And the world of luxury is not standing by. The Hermès website, until mid-January, is animated by the hand-drawn illustrations of the artist Linda Merat. Conversely, Boss’s latest campaign is created in collaboration with Ilian Zut, a young creative who has applied his talent to AI with excellent results. Not only was the synthesis between human capital and machine central to the latest edition of CES, the largest event dedicated to innovation held every year in Las Vegas. Large Tech companies, but also leading designers such as Karim Rashid and Fabio Novembre, discussed the topic, “AI × (EI + HI) is the formula that expresses how the balance between Emotional Intelligence and Human Imagination gives meaning to innovation”, explained Mauro Porcini, Chief Design Officer of Samsung, “When we design and develop, AI is amplified by Emotional Intelligence and Human Imagination. And when people use products, AI in turn amplifies Emotional Intelligence and Human Imagination. We must not fear technology: we are here to humanize it, guide it and shape it”. Tomorrow Pitti Uomo begins, the main men’s fashion event, we will see how the heart of Italian tailoring and manufacturing will be able to embrace the new industrial revolution.
