The Tuscan show inaugurates the 2026 menswear calendar with 750 exhibitors. Special guests on the catwalk, the Israeli designer Hed Mayner and the Japanese Soshiotsuki and Shinyakozuka
The 109th edition of Pitti Uomo, the main event dedicated to men’s fashion, will be inaugurated today. Organized by Pitti Immagine, the event opens in a difficult political-economic context which impacts consumption and the accounts of the sector, which in 2025 recorded a turnover of 11 billion and 183 million euros, just below the 2022 figure, that of the post-Covid recovery. Nonetheless, there is great anticipation because, as explained by Raffaello Napoleone, CEO of Pitti Immagine, “Each edition of Pitti Uomo is the result of research, travel, connections that our team weaves by studying the main fashion scenes in depth, going into the field to meet designers and brands, to see how they work, how they move and how they are perceived. With the same attention we visit the shops and department stores, we listen to their different needs. Pitti Uomo was born from here, from observation and, consequently, from the intuition of how supply meets demand. For this reason, coming to Florence is synonymous with concrete opportunities, especially in a moment like the current one of undoubted transformation”. A new chapter, therefore, yet to be written for the world of menswear which in Florence relies on the narration of 750 brands, 47% of which are foreign. On stage are the Autumn/Winter 2026-2027 collections, but also a whole series of connected events such as the fashion shows, entrusted this season to the creativity of Shinyakozuka and Hed Mayner, scheduled tomorrow respectively in the Fortezza da Basso at 5pm and at the Palazzina Reale at 6pm, while on Thursday it will be Soshiotsuki’s turn at 3pm at the Refettorio di Santa Maria Novella. 15 thousand buyers expected. Thanks to the support of the Ministry of Foreign Affairs and International Cooperation and the ICE Agency, in fact, we expect the passage of over one hundred buying offices with brands such as Beams, Bergdorf Goodman, Element, Harvey Nichols, Selfridges, Takashimaya and Wako to name just a few. Divided into five sections, Fantastic Classic, Futuro Maschile, Dynamic Attitude, Superstyling, I go out, this season the salon also inaugurates the Hi Beauty project, the space dedicated exclusively to the world of research perfumery.
