Football refers the look with fashion maison. From Giorgio Armani to Louis Vuitton, here is who draws the clothing that accompanies the teams in official moments
The link between fashion and football is getting closer and goes beyond the pitch. After the announcement last June between Louis Vuitton and Real Madrid CF, the first collaboration between Juventus and Giorgio Armani is of the last hours, which will create a selection of clothes designed to accompany the players of the first men’s team on all official occasions off the pitch, during the sports seasons 2025/2026 and 2026/2027. For Armani, this is not a novelty, the Maison in via Borgonuovo has already created uniforms for the Italian national team, for the English and for several clubs, including Newcastle United, Chelsea and Bayern Munich. In recent seasons, in fact, the out of the field of football players is increasingly similar to a catwalk thanks to high-high partnership that combine couture in the world of the ball. The most striking examples? In France, Dior together with Paris Saint Germain; In Italy, Inter FC with canals and Milan with Off-White to name just a couple and then again in England, Paul Smith is faithful to Manchester United while the City has reached CP Company. In Barcelona, however, clothing for the men’s and women’s flagship teams, as well as basketball is developed by Herno, while in Munich it is replay to draw the outfits of Bayern until June 2027.
