The success of the Pulp Podcast certifies the communication overtaking of the Premier. While Pd and M5S remain anchored to the old media, Giorgia Meloni conquers the web and young people
«Giorgia wants to become a Ferragni». Gastritis is at its highest levels and Stefano Patuanelli he doesn’t hold back: «Instead of going to Fedez he could come to Parliament to talk about the war.” Already done it twice in one week. The creative exit style Nicola Gratteri it is the sign of communicative regression of the progressives.
In the criticisms of 5 Star Movement And PDowners by decree of the message to the “gggiovani”, we can read angry envy at having been overtaken by the prime minister; an hour of interview in the «Pulp Podcast» by Fedez is considered more stinging than an intervention Ignazio La Russa on April 25th. The left is seething, the Melonez are spinning. And all this has a meaning: the Prime Minister hit the mark.
The Melonez effect and the cultural slap in the face of traditional media
She had been invited as Elly Schlein And Giuseppe Conte to talk about Iran and the referendum: he answered yes, while they answered no or didn’t even bother replying to the email request. With a leap in organizational quality: they were Fedez And Mr. Marra (the youtuber Davide Marra) to enter a Chigi palacewhere the studio was set up with a purple damask backdrop to support the neon sign of the video podcast. A significant detail that contributes to the legitimation of the most informal and modern method of (also) political disclosure: the one without the intermediation of journalists.
For the left it is a formidable cultural slap, a relegation to smoke signals while communication for those under 40 now passes through cross-media channels. Today, newspapers, television, rallies and even social propaganda have to deal with the world of podcasts and alternative channels to mainstream storytelling. Today the one that Hegel defined as “the morning prayer of modern man” when talking about newspapers, it is at most a grimace, because citizens inform themselves, verify and delve deeper by slaloming between traditional media after the Waterloo of the pandemic and the war in Ukraine represented by images taken from video games.
The paradigm shift: from Obama to Palazzo Chigi
Melons in podcasts it’s a paradigm shift, something never seen in Italy simply because we slept for a decade. In 2016 Barack Obama he was interviewed not by New York Times but come on Buzzfeedinaugurating the road of the future, also traveled by Joe Biden and from Donald Trumpwhich has amassed millions of listeners, favoring the podcaster as its interlocutor Joe Rogan While Kamala Harris occupied the theaters. In the United States the political podcasts of Tucker Carlson And Ben Shapiro on YouTube and Spotify they have more subscribers than those of the big publications.
The idea for the Melonian leap in quality came from the web and social media coordinator of Chigi palace, Tommaso Longobardiwho underlines: «All this with all due respect to those who think that information and debate should remain in the hands of a few, always confined to the same places, to preserve an exclusivity that time has already surpassed». His comment is not trivial Filippo Sensiformer spokesperson for Matteo Renzi And Paolo Gentiloniin observing old and new styles: «They are two completely different panoramas and media landscapes. Not only for numbers but also from a social, cultural and political point of view. Melons he made a smart move.”
Beyond prejudice: the demolition of illiberal theses
The source of the No party missed an opportunity, the opposition found itself asleep, a prisoner of the slogans that the editorial staff likes. And the diffusion of the prime minister’s interview, its fragmentation into reels, the explosion in a thousand streams on all social platforms is obtaining a notable response. Melons it reached a new, modern audience, foreign to traditional language. Yesterday the views data on YouTube (as we went to press) it had exceeded 700,000. His horse move immediately creates a new problem: the anachronism of a level playing field in the multimedia world. It was invented by Oscar Luigi Scalfaro in 1994 to muzzle Mediaset in the Berlusconi era, it became law in 2000. Now it is a carriage with square wheels which, as underlined yesterday Maurizio Belpietrorequires retirement due to obvious age limits.
Melons which explains the separation of careers (“How many cases are there in which the judge accepts a prosecutor’s proposal? For arrests 95%, for wiretaps 99%. Either we have infallible prosecutors or the judge is conditioned”); Melons which reiterates a forgotten truism (“We’re not going to vote for me but to improve justice in Italy”); Melons which repudiates the ridiculous illiberal drift (“In Europe 21 out of 27 nations have career separation. For a lifetime they have told me that I have to be pro-European and when I am they shout illiberal drift”) carries out an operation of truth that goes beyond prejudice.
In «Pulp Podcast» the prime minister also demolishes the superficial lies of Alessandro Barbero: «If I tried to make a law as he describes it, the President of the Republic would not sign it for me. These surreal theses are a lack of respect towards Sergio Mattarella that this reform has countersigned.” All this while some members of the journalists’ register have been camping out on Facebook for days and making propaganda for the No in order to safeguard their privileged (and subordinate) relationship with the caste of prosecutors. They have the card but are less credible than Fedez.
