Google Fitbit Air arrives on Amazon for 99.99 euros with sports strap included: the new wearable focuses on fitness, health and AI
The new Google Fitbit Air has just arrived and immediately focuses on a very clear formula: less screen, more data, more daily well-being. A few days after the official presentation, Google’s new activity tracker without display is already available for pre-order on Amazon with a particularly interesting launch bundle: 99.99 euros instead of 144.98 euroswith Silicone sports strap included in addition to the standard fabric strap.
A move that intercepts the moment well: the public is looking for smart devices related to health, sleep, physical activity and personal monitoring, but without necessarily wanting to spend sums on premium smartwatches. Fitbit Air tries to stay right there, in that range where the wearable becomes a daily, light, almost invisible accessory.
The new Google tracker without display
Fitbit Air is Google’s new activity tracker designed to be worn all day and all night. It has no screen, it doesn’t want to replace the smartphone and it doesn’t aim for the smartwatch effect. Its function is different: to collect data on movement, training, sleep and health parameters, and then organize them in the app Google Healthcompatible with Android and iOS.
The strongest innovation is the integration with Google Health Coachthe system based on Gemini which promises personalized analytics, fitness, recovery and sleep tips, and a smarter readout of the data collected by the device. Your purchase also includes a three-month trial of Google Health Premium.
Because the Amazon offer can also attract those who are not looking for a smartwatch
The point is not just the price. The bundle with the sports band makes Fitbit Air more attractive for those who really want to use it during workouts, walks, the gym or daily routines. On Amazon it is possible to choose the color of the tracker from three options, that of the sports strap from four variations and the size, S or L. Availability is indicated by May 26, 2026.
It is a product that speaks to technology enthusiasts, but not only. It is of interest to those who do fitness, those who want to better monitor their sleep, those looking for a reliable but economical wearable and those who buy online driven by the right offer at the right time. In this sense, the strength of the Google brand and the recognisability of Fitbit do the rest.
Health, fitness and AI: the new terrain of wearables
The launch of Fitbit Air confirms a direction that is now evident: wearables are no longer just advanced pedometers, but small tools for interpreting the body. Raw data matters less than the ability to transform it into advice, routine, habit. And here Google tries to play its strongest card: artificial intelligence applied to personal well-being.
TO 99.99 euroswith a sports band included in the Amazon bundle, Fitbit Air therefore enters a very competitive range. It is not the device for those who want notifications, displays and full smartwatch functions. Instead, it is the tracker for those who want something quieter, simpler and potentially more continuous: a wrist accessory that works in the background, while health increasingly becomes a question of data, habits and small daily signals.
