Hailey Bieber stars in Victoria’s Secret’s Valentine’s Day campaign, posing in lingerie in a drawer in homage to the iconic 2001 campaign starring Gisele Bündchen.
Hailey Bieber is the protagonist of A Very VS Valentine’sthe Victoria’s Secret campaign dedicated to the most romantic day of the year. Bieber shows off the brand’s new silhouettes, starting with the elegant Heart Chiffon Unlined Bralette and from the coordinate Heart Chiffon Bikini Panty.
In one of the most iconic shots of the campaign, Hailey is sitting inside a large drawer, painting her toenails, wearing her Victoria’s Secret lingerie. A direct reference to a historic 2001 campaign with Gisele Bündchen, who posed in the same way with a pink set from the brand. A small tribute to the tradition of the iconic Victoria’s Secret Angels.




