Economy

In four million in front of the TV to watch the blue

The unfortunate semifinal of the Italy-England women’s European European Champion

The Italians fell in love with football women and once again the blue match won the comparison with the other programs in the early evening. The semifinal Italy-England played Tuesday evening in Geneva and aired by Rai1, he kept glued more than four million Italians in front of the TV (4,077,000) with a share of 27.4%. In general, the listening data of the games of the women’s national team to this European have been very good to demonstrate that the viewer in addition to being intrigued by football in female has also become passionate because these girls have always put us courage and heart and perhaps they would have deserved to play the final.

Blue pride

The national team directed by Andrea Soncin It is a happy synthesis between the past of the Bonansea veterans, Giuliano and Girelli and the young levers PRoietta in a women’s football that in Italy was previously a niche phenomenon and now it can become popular thanks to these girls finally recognizable by the mass of the fans. The symbol of modernity is the story of Sofia Cantore, The star of this team, who has just moved to the United States where he will play with the Washington Spirit club. Now many girls will want to imitate her because since they have become professionals also the players have improved their professional standards. And the rest of the marketing like the doll that looks like Sara Gama, the Panini stickers who sent the album of the players of our Serie A championship and the obligation of the men’s clubs of Serie A to open a female section on the newsstands. And then the pride of being Italian and mirroring himself in the courage of a group that comes one step away from the final. A heritage not to be disperse especially in view of the next 2027 World Cup.