Italian basketball is trying to make its way in Europe and the world with an eye on the 2028 Olympics. And in the wake of the great television numbers of tennis and volleyball, Sky is taking the whole package
Not just the rise of tennis in the Sinner era, with television ratings now similar to football. The entire world of Italian sport is moving to find visibility and space in a market which, as recent non-ball numbers demonstrate, is capable of providing great satisfaction. With the Milan Cortina Olympics just around the corner and a good two years away from the summer Olympics in Los Angeles 2028, it’s up to basketball to step into the spotlight to try to make its way on the global scene.
Two major events await the Italian national teams in the coming months. It starts in 2026 with the women’s World Cup which will be hosted in Germany, then moves on to the men’s world championships in 2027 in Qatar and arrives at the five-round event which will characterize the summer of 2028. Often uphill roads for Italian basketball which has recently lost track of its Olympic participation and which wants to revive the glories of the early 2000s.
The chase for Olympus, however, arouses interest and for Italian fans it will be possible to follow the matches of the men’s and women’s national teams on Sky Sportsthus enriching the offer of segmented football which already includes the NBA, Euroleague and Serie A championship. Fiba has signed an agreement with Sky Sport for the coverage of the World Cup and European Championships until 2029. Four years of great challenges with two groups as protagonists who hope to repeat the exploits of volleyball which in 2025 rose to the top of the world twice.
Specifically, maximum visibility will be given on Sky and NOW ai qualifying tournaments and the final stages of the 2027 men’s and 2026 women’s World Cups, the qualifiers for the Los Angeles Olympics, the women’s (2027) and men’s (2029) European Championships as well as the continental championships of Africa, America and Asia.
