Economy

Lombardy Style, Beauty Without Borders

Lombardia Style unveils the new campaign “Beauty without Borders”, promoted by director Paolo Zambaldi, which concludes a journey through the 12 provinces of Lombardy. This unique experience highlights people, talents and perspectives, where fashion, arts, performance and elegance become an invitation to explore the infinite possibilities offered by the extraordinary places of the Region. Lombardia Style is also a magazine that collects the excellence and beauty of the area. Now in its second edition, the “Magazine Lombardia Style” tells of an unprecedented Lombardy, an itinerary that ranges from lakes to mountains, always ready to surprise and fascinate.

The Lombardy Region stands out for the variety of its territory, a place where culture and history are expressed through 12 wonderful provinces, rich in art, villages, palaces, museums and numerous UNESCO sites. This naturalistic panorama, which alternates lakes, plains and suggestive mountain views, lends itself to a variety of outdoor activities, making it the ideal destination for relaxation and the discovery of unique flavours. “With ‘Lombardia Style’ we continue to highlight and bring out the distinctive character of our Region,” says the Councilor for Tourism, Territorial Marketing and Fashion, Barbara Mazzali. “We want every entrepreneur, artist and craftsman to feel part of this great narrative. This project is the result of collective work that celebrates the diversity and excellence of Lombardy, creating a network that unites all the protagonists of our Region.” Lombardy Style. From fashion to design, from food to music, from architecture to boating and tourism: there are countless Lombard excellences that make life more beautiful in the world every day. All in the name of Lombardy Style, which no longer identifies only that successful combination of creativity and discipline with which designers and chefs, stylists and entrepreneurs, factories and ateliers, have established themselves in the world, but becomes a real brand. A trademark, strongly desired by the Lombardy Region, which identifies and certifies the best of production and creativity made in Lombardy.