The Umbrian company with a turnover of 40 million is looking at the growth of foreign markets thanks to the strengthening of direct and franchising distribution.
Strategy and sustainability. These are the levers on which Lorena Antoniazzi is investing in 2026. Having archived the 2024 financial year with a turnover of 40 (the 2025 financial year was closed in February and will be presented in May, ed.), the company headed by the Mirabassi family will reap the fruits of a broad investment plan in structure and operations in 2026. Having obtained the main environmental certifications, from REACH, which limits the use of chemical substances to the GRS which documents the use of recycled materials and the traceability of the supply chain, just to name a few, Lorena Antoniazzi also inaugurated the new hub dedicated to production in December, which brings the Perugia structure to 12 thousand square metres. “We invested around 1.5 million euros to acquire a new 3,000 square meter building, rebuild it and furnish it with latest generation machinery”, explained the president, Gianluca Mirabassi, “in this way, we have added a key piece to optimize the production chain and bring all processes together in a single industrial hub”. Specialized in the production of women’s knitwear and ready-to-wear, the Umbrian brand has built its success on foreign markets, where it exports 90% of its turnover, “To date we have around forty direct sales points, of which 15 are in Korea alone, to which is added the franchising project”, continued Mirabassi, “this year we will work on both distributions: on the one hand, we will inaugurate two single-brand boutiques, one in Switzerland, where we already have St.Moritz and another in France; on the other, we will strengthen the scope of the affiliation formula starting from Asian markets such as China and Japan. Our objective is not to grow excessively, but to build new business models, respecting the economic accounts: this year too, in fact, we have improved margins and NFP-Net Financial Position, indices which highlight the excellent state of health of our company”. No less important is the commitment on the collections front. Alongside the flagship line, the No Season capsule was therefore introduced, the must-have project created to eliminate company deadstock. “The basic philosophy is that of Lorena Antoniazzi, the quality is the same”, concluded the president, “it is a project that I particularly love because it transforms sustainability into a new creative language and enhances work, overcoming seasonality and adopting a responsible, certified and fully traceable production model”. In fact, each item in the No season collection is recognizable through a QR Code, which already meets the criteria of the European Digital Product Passport.
