At the Debut Magnitudo 48.12, the new method of sports integration signed by the swimmer together with the nutritional biologist Luca Di Tolla and Rougj.
After the experience of Dancing with the Stars, Filippo Magnini reveals Magnitudo 48.12, his new business project. Developed in collaboration with nutritional biologist Luca Di Tolla and the Rougj brand, Magnitudo 48.12 is a three-phase supplement method, designed to support athletic performance and promote optimal recovery after physical activity. “Magnitude 48.12 represents the synthesis of my sporting journey. In many years of competitions I have learned that the difference is not only made by training and technique, but also by the ability to take care of oneself every day, with consistency and method”, explained Magnini, four-time world champion, seventeen-time European champion and Olympic medallist, “This project was born right from there: from the desire to share what I have learned and make a simple, complete and truly effective system available to everyone – professionals and enthusiasts”. A path of integration, which accompanies the athlete before, during and after training and which already from its name evokes tenacity and determination: 48.12, in fact, is the record time with which Magnini won his first world title in the 100 meters freestyle. “We built Magnitudo 48.12 on solid scientific foundations, with balanced formulas and ingredients that work in synergy to accompany every phase of performance,” underlined Di Tolla, “Our goal was to create a practical, safe and customizable integration method, capable of supporting the athlete in the most natural and physiological way possible, respecting the body’s timing and the quality of the sporting gesture.” Thus, preparation for physical effort can count on the synergy of Arginine, Tyrosine, microencapsulated caffeine, dry Eleutherococcus extract and vitamin B1, which prepare the body and mind for performance. During activity, however, the support is liquid with L-citrulline, Magnesium, Potassium and L-carnosine, which promote resistance without lacking hydration. Once you’ve finished training, just dissolve the formula of Creatine, L-Glutamine, Calcium HMB and Coenzyme Q10 in water for an energy boost. “With Magnitudo 48.12 we wanted to bring to the world of sports integration the same philosophy that guides every Rougj project: combining science, performance and well-being”, concluded Silvia Azzali, CEO of Rougj, “The collaboration with Filippo Magnini and Dr. Di Tolla was born from a common vision: offering effective, safe and quality products, but also a method that simplifies the lives of athletes. It is an approach that speaks of balance, energy and awareness, values in which we recognize ourselves fully.”
