With the summer coming and the costume test, the number of men who turn to surgery is growing to “refresh” face and body. But sometimes the results are different from those hoped for.
The “old” gaze, the handles of love, the nose with the hump and that belly that does not fall. The 2025 man looks in the mirror and don’t like it. And while until about ten years it was a reason, it now runs from the cosmetic surgeon. The stigma is no longer there: the touch -up is not (only) what from women but a remarkable market, which is aimed at males of all ages.
Customing by assorted social and VIPs, whose faces and bodies demonstrate 10 or 20 years less than the actual age, the aesthetic interventions are increasingly involved by men: according to an investigation conducted by the Bilendes and MuP Research institutes, in the last two years, almost 7 and a half million Italian males have undergone interventions of medicine or cosmetic surgery.
By spending over three thousand euros per head on average, 28 percent more than the women who paid out of women. And 30 percent of them are less than 25 years old.
But what does this modern narcissus ask, when do you cross the threshold of an aesthetic medicine center? “He asks the moon” jokes, but not too much, Franz Baruffaldi Preis, director of the burns and plastic and reconstructive surgery center of the Niguarda hospital in Milan and cosmetic surgeon. «Men want to appear younger and more streamlined, and soften the profiles. Micro invasive treatments are very required, such as fillers to smooth out wrinkles – especially around the eyes – or to improve the projection of the tip of the nose. Since man is generally more afraid of the woman in facing surgery, in front of an important nose, with strong gibbosity and a falling tip, prefers these light techniques to a real intervention ».
Then there is the belly, which after the age of 50 becomes a problemespecially in the times of the rapid weight loss allowed by the new drugs such as Ozempic and Wegovy, which make a lot of weight in a short time but leave aftermath in the form of flaccid abdominals. “At that point, they come to get informed to make the so -called body sculpturing and obtain the” turtle “on the abdomen: interventions that allow you to remove fat on one side and reintegrate it into another to create the desired shape” continues Preis. «But the result is not so simple to achieve: there is a little risk the inflatable mattress effect. Instead, if you have a small percentage of fat at the level of the “love handles”, on the sides, you can do an effective liposuction “.
So watch out what to ask, and what to expect, why disappointment can be around the corner. Not only on an aesthetic level, but also psychological and mental. Behind this research, by man, of “artificial” improvements, there is in fact a change of mentality.
And it is not only a trend Italian: Already in 2022 an ASPS study (American Academy of Facial Plastic and Reconstructive Surgery) had highlighted how the demand for Filler and Botox by men had increased by more than 70 percent in a few years. With increasing request for graceful features, far from the strong -willed jaw which was once synonymous with masculinity.
“We are a society in crisis, with a profound sense of insecurity, and this leads us to try to maintain the status quo as long as possible” says the Roman psychologist and psychotherapist Fabrizio Mignacca. «Even in a physical sense. We tend to extend the moments to infinity and want the return to a time when we were younger and lived a different age, with less responsibilities, anxiety and trouble “.
It is an unconscious process, which perhaps hides a sense of melancholy and a desire for masking. “It’s just like that. Our soul is so aged that we try, at least materially, to deceive people. We are like the Faust, and we scream in the world: “Stop, moment, you are so beautiful” ».
The approach of the summer then pushes to more or less daring requestswhich must also support the fashions of the moment. “For example, in this period many men who have enlarged breast tissue come to us for a reductive chewing” explains Andrea Spano, specialist in plastic and aesthetic surgery and founder of The Clinic, in Milan. «Maybe they try the first adherent t -shirts and realize the impact on the body. Even more thinking about the pro-costume test. Many ask for body-conth, that is, a remodeling of the silhouette and HD liposutions, which allow us to redefine the shapes of the body. In general, men, of all ages, are very informed and have a good propensity for shopping ».
Furthermore, more and more often, it happens that from the cosmetic surgeon you go to “family trip” mode: Mom, dad and children, with different hopes and expectations. There are those who want less belly, who more breasts, who rejuvenates the ten -year -old eye and who the fleshy lips that should remember the roaring twenty years. Too bad that everyone, in the end, must succumb to the laws of physics and gravity.
And there is no filler who can keep (up) and win the war over time.
