The most anticipated season debuts are those of Demna Gvasalia da Gucci, Simone Bellotti da Jil Sander, Louis Trotter from Bottega Veneta and Dario Vitale da Versace
London passes the witness in Milan. One of the most anticipated and complex fashion week starts today. With 171 events on the calendar, the Milan Fashion Week, created with the support of the Ministry of Foreign Affairs and International Cooperation, of the Ice Agency and the Municipality of Milan, will only make homage to one of its founders, Giorgio Armani, who passed away on 4 September, which would have celebrated the goal of the 50 years of career in these days. “His creative, entrepreneurial and human lesson is certainly precious in the transformation times that fashion is going through, in which vision, quality and consistency represent essential values”, underlined Carlo Capasa, president of CNMI – National Chamber of Italian Fashion, “the celebration of the 50 years of the brand Giorgio Armani will close a rich calendar of fashion shows, presentations and events that provides for important and expected debuts. Sustainability remain two of the anime buttons of the event as confirmed by the national chamber of Italian fashion chamber: the renewed Fashion Hub and the eighth edition of the Cnmi Sustainable Fashion Awards. Until Monday 29 September, attention, therefore it will be all for a sector that, despite the difficulties related to the geopolitical situation, reacts 54 physical and 4 digital fashion shows, 78 presentations, 7 presentations by appointment and 30 events on stage. “The fashion sector represents a load -bearing column of the national economy with an export equal to 83.3 billion euros equal to over 10% of the total Italian exports that in turn represent 30% of the national GDP”, underlined, Matteo Zoppas, president of Ice Agenzia, “from 2019 to 2024 the sector recorded a significant growth of 30 percent. Growth that has slowed down in the last year (2024 out of 2023) stopping at 2 percent. growth. numerous and important projects have been started with the national fashion chamber and other organizations in the sector, paying particular attention to the innovation of their promotion process. Promote, develop and make us known all over the world “. A world, that of style, which awaits the great season debuts with trepidation: today at 19 Demna Gvasalia will sign her first collection for Gucci; Tomorrow at 10.30 Simone Bellotti will be the turn of Jil Sander’s creative direction; On Friday I will be the event for HappyFew with Dario Vitale and the its Versace, while on Saturday at 5 pm Louis Trotter will reveal his vision for Bottega Veneta. Big separately, the calendar of physical fashion shows is particularly rich, between return and novelty. In fact, Boss, Calcaterra, Phan Dang Hoang, Stella Jean and The Attico are back, while at the debut there are the English brand Knwls, Dhruv Kapoor and Pierre-Louis Mascia. On the Digital front, however, they are present for the first time Mein. Corp of Lorenzo Sala, the Ukrainian reality Nadya Dyzak and Zenam, such a name already present in the calendar of male collections. Finally, as regards the calendar of presentations, the names at the debut, that is Davii, Daizy Shely, Forte_forte, Henri Paris, îcarè, Jw Anderson, Kasai, Moja Rowa, Nissa, Pé de Chumbo, Saman Loira, Seafarer, Simon Cracker and Vespa, are fourteen.
