Instagram turns into music hub thanks to Spotify, while Threads opens to private conversations: Meta raises the bar in the duel with social rivals
Meta accelerates on the path of innovation and launches two news intended to change the way users interact on Instagram and Threads. The goal is clear: to consolidate one’s social ecosystem, making it more and more competitive both with Tiktok in the field of music, and with X (ex Twitter) in the segment of the public conversation.
Instagram becomes a musical ecosystem: now you listen to Spotify’s songs directly in the stories
Instagram has announced the launch of a features expected for years: in the stories you can listen to the previews of the songs shared through Spotify, overcoming the limit of the silent link that until now left users with a simple external reference.
The novelty, highlights Techcrunch, opens the way to an increasingly oriented platform for musical discoveryin direct competition with Tiktok, who already influences the global charts with his viral hits. The new functions come after the introduction of music also in the “Notes”, and confirm the will of Instagram to retain users by offering an immersive experience, without the need to get out of the app.
But that’s not all: by the end of the year Instagram will introduce New personalized fonts for reels and stories. The first example is a collaboration with the pop star Rosalíawhich inspired an exclusive calligraphic character available for a limited period. Unlockable through the use of symbols such as 🙂 or <3, it will be enriched by hand designed signs by the artist itself.
Threads introduces direct messages: Meta’s response to the demand for private communication
Two years after his debut and after weeks of testing, too ThreadsInstagram’s social twin born to fight X, takes a strategic step: Direct messages arrive. The novelty allows adult users to send messages one-a-one, but only between profiles that follow each other, with a first focus on privacy and on real interactions.
At the moment the group messagingbut it is in development. In a destination it is a significant turn: at the beginning, Adam Mosseri himself had shown himself skeptical about the risk of overlapping with Instagram. But the constant growth of Threads – now above 350 million users – has convinced the top of the company to differentiate the product.
The move clearly aims to strengthen threads like platform for news in real timewith its own identity with respect to Instagram, also thanks to Recommended posts, to the trendy topics and increasingly fluid integration with other Meta tools.
A multiplaretiform offensive against Tiktok and X
Within a few days Meta therefore scored Two precise shots: On the one hand it strengthens Instagram as a musical and creative platform, on the other it makes Threads a more complete network, also equipped for private conversation.
There are two global giants in the viewfinder: Tiktokthat dominates the musical space, e Xwhich remains central to the world of political, journalistic and information comment. But destination, with its interconnected app galaxy, aims to offer a unified alternative, where content, music and conversations travel in a single ecosystem.
And while Europe continues to discuss the Digital Services Act and the new rules for the moderation of content, The war between platforms is also fought on these strategic updatesapparently minor, but capable of changing the dynamics of use and retaining millions of users.
Meta relaunches. And this time he does it with music and DM.
