The Marche holding relaunches its identity between timeless sartorial style, global distribution agreements and a summer collection in three acts
The Malloni Group, which owns the eponymous clothing brand, IXOS and MLO, enters a new phase of development. With the aim of strengthening individual brand identities, the Marche company invests in positioning and strategic alliances with a view to sustainable and coherent growth. The presentation of the new spring/summer 2027 collection of the flagship brand, Malloni, is also part of this journey. Set up like an open-air atelier, inside the 10 Corso Como Cafè during Milan Fashion Week, the creative project is told through the words of its creative director Floriana Orsetto, «In this collection, called Mémoire, we have taken archive pieces. We studied them, deconstructed and rebuilt them to give them a new life. All while maintaining our values of tailoring and manufacturing. This is also why we have chosen to present the collection in three acts, Creation, Experimentation, Revelation, starting from the work on the mannequin up to the final result.” In a process of consolidation, the brand is also accelerating on the international front, «Malloni is a highly appreciated brand abroad for its ability to interpret today without remaining tied to a single season», continued the designer, «our public likes this timelessness, which translates into garments that have no expiry date and last more than one season. Our reference markets are the American one, the Middle East and Northern Europe and in these areas we are evaluating new distribution agreements to strengthen our presence”. On the creative front, the new summer proposal does not betray expectations, mixing sartorial attention with a femininity free to express itself.
