Among the protagonists of Pitti Uomo 110 there is also Psycho Bunny, the premium brand born in New York and now based in Montreal which in recent years has built a strong international presence thanks to a recognizable aesthetic language and a proposal that combines sartorial quality and irreverent spirit. Founded in 2005 and grown to over 200 single-brand stores around the world, the brand continues to stand out for its ability to reinterpret men’s wardrobe classics through vibrant colors, unexpected details and an approach that challenges the conventions of menswear.
On the occasion of the Florentine event, Psycho Bunny presents a preview of the Spring Summer 2027 collection, a proposal that revolves around the idea of sharing, time spent outdoors and the pleasure of meeting up with the people closest to you. Translating this imagery into clothes is an energetic palette, built on intense color contrasts and bright shades that evoke the carefree atmosphere of the summer.
Faithful to its DNA, the brand also continues to experiment with the iconic rabbit logo, a distinctive element that is reinterpreted through new processes, original sewing techniques and new textures. The result is a versatile collection that confirms Psycho Bunny’s desire to combine premium manufacturing and contemporary creativity, without giving up that playful attitude that has made it successful on a global level.
Insta360 technology was used to create the video content
