Quadruplicated turnover in seven years and over 115 million euros expected in 2025. The Italian platform of integrated services for brands and retailer presents the new European strategy during the “Retail Reinvented” event in Scalo Milano
All in one solutionthis is the motto of PTA Groupthe Italian company that over the years has built the most complete service platform for brand and retailer available today in the European market. A motto reiterated once again during the event “Retail, Reinvented”, held on Wednesday 1 October at the shopping center Scalo Milano Outlet & More.
The meeting, promoted by Pta Group, represented a crucial moment to announce the extraordinary results expected for 2025 and the news of the integrated platform of services for commercial Venues, brands and stores to the brand and retailers. As evidence of the interest aroused by the initiative, over 120 managers, journalists, students and experts from the retail market participated.
Antonio Negrifounder of Pta Group, presented numbers that confirm the company’s solidity and dynamism: More than 115 million euros of turnover expected for 2025, over 700 thousand gift cards sold throughout Europe and 650 commercial realities with active PTA services.
Results that certainly certify an impressive growth path, which began in 2019 and which allowed to quadruple the turnover in just seven years, maintaining double -digit increase rates year after year.
But what makes PTA Group a player so relevant in the European retail scene? The main business areas of the group range from design And digitization stores and sales processes, the optimization of retail processesfrom the systems of gift card And loyaltyup to the creation of commercial occasions through events, temporary and pop-up stores. A range of services that covers the entire modern retail supply chainfrom the ideation to the realization, from the operational management to the ending of the end customer.
The event also saw the participation of leading protagonists of the Italian company world: Marco Sanza di EnelGiorgio Carafa Cohen of IliadAlessia Vercesi of Red Bull and Raffaella Dagna of Veralab.
A clear and shared vision emerged from the comparison: The quality of the physical retail, the creativity of offers and brands Experiences represent the ideal mix for competing in contemporary markets. A confirmation that, despite the growth of e-commerce, the physical store maintains a central role when it is able to offer memorable and engaging experiences.
The opening of the works was entrusted to Professor Guido di Fraia of the IULM University, which illustrated the new lines of the communication trend, deepening in particular the issues of the infrastructure data, the Retail Media Network and the media “phygital”.
The latter term, which blends “physical” and “digital”, perfectly represents the direction towards which contemporary retail moves: an ever closer integration between physical and digital experience. The professor also provided significant data on the average retail market, estimated at 640 million euros in Italy for 2025 and in 179 billion dollars worldwide, figures that testify The enormous potential of this sector.
At the end of the event, Antonio Negri wanted to reiterate the importance of the next European challenge of the company, presenting the new logo and the new pay-off of PTA Group. In the coming years, the group will accompany its institutional communication precisely with the expression “Retail, Reinvented“, To underline the constant commitment to revolutionize the sales techniques in all areas in which the 8 companies with vertical specialization and the 4 foreign branches directed to Spain, Portugal, Poland and France operate.
