According to the survey conducted by HarrisX for Amazon, one in two Italians uses the latest generation features to search for and choose gifts.
The countdown to the Christmas holidays is ticking by quickly. And the anxiety of not finding the perfect gift in time rises. It seems like a film we’ve already seen, but this year there is an extra ally to support shopping, even last minute shopping. It is generative Artificial Intelligence, which acts as Santa Claus, suggesting and finding the ideas closest to the wishes of family and friends. The trend is highlighted by the analysis conducted by HarrisX for Amazon on a sample of approximately forty thousand people in 27 countries. In fact, based on the findings, it emerges that, in Italy, one in three compatriots recognizes that AI and wishlists improve the experience (37%), while almost one in two already uses features based on the new technology to search for and choose gifts (45%). Lack of imagination? No, strategy, which combines budget, time and mental health. Three quarters of Italians plan to spend the same as last year or even more, but are enthusiastic when they find the right opportunity to save in 73% of cases. And as the holidays approach, punctual services are preferred, which for 74% of those interviewed allow them to face the preparations with more peace of mind and limit stress (66%). Here is a list of winning ideas to be delivered directly to your doorstep.
Columbia
Boxy cut for the new Amaze Puff Hooded™ jacket with Omni-Shield™ technology and 650 fill-power padding, which preserves heat without weighing you down.
Ecoalf
Storm sweatshirt 50% organic cotton and 50% recycled cotton. 10% of each piece from the Because There Is No Planet B® line supports the ECOALF Foundation for the Upcycling the Oceans project.
GH Mumm
A classic that reinvents itself. The blend dominated by Pinot Noir, with notes of peach, apricot and brioche, Cordon Rouge is enclosed in the new Luxury Gift Box signed Anamorphée.
Nilox
The new Onair screen-free fitness band monitors your daily activities without the hassle of unnecessary notifications and sounds. Ultralight, the device has IP68 certification against water and dust and an autonomy of up to 25 days. In the package there is a double soft pear strap to adapt to every look.
Mattel
A ritual that is repeated every year, Barbie Magic of the Holidays. For Christmas 2025, the most famous doll on the planet renews the look of the Signature collection with a gold and silver brocade dress.
Pandora
Snake link bracelet in 925 Sterling Silver with heart-shaped charm.
Pixi
On-the-Glow Superglow hydrating stick that illuminates the look from Christmas to New Year.
Samsonite
Coatify backpack in water-resistant coated fabric with rolltop design.
Venezia FC
From the capsule collection with Cynar Spritz, the hoodie, which features a co-branded embroidered patch on the chest, kangaroo pocket and graphics on the back.
Veralab
After an evening challenging the Hangover survival kit with the Jelly Lift Mask, the Hyper Eyes patches and the cooling mask for awake eyes, toned skin and zero signs of the night before.
