According to the report from the JFC Italian Mountain Tourism Observatory, presences on the snow will increase by 3.8% with foreign tourists +8%.
While waiting for the Winter Olympic Games in Milan Cortina, which will be inaugurated on February 6th, in exactly fifty days, the expectation is growing for a season full of snow (Team USA in the image). Starting from the first holidays, in fact, the slopes will be packed – weather permitting – with a total turnover estimated at 12.1 billion euros, up by +3.6% compared to the previous year. According to the report from the JFC Italian Mountain Tourism Observatory, in fact, attendance will increase by 3.8%, thanks to the strong increase in foreign guests, between +8% and +8.8%, which will offset the reduction in Italian attendance (-3.9%). Despite the price increases, it is estimated that the ski week will cost on average 30% more than three years ago, the sector remains resilient thanks to hospitality (+6.3% for ski weeks and +9.7% on high season weekends) which will generate a turnover of 5.9 billion euros; rental and ski passes at 4.78 billion and catering up by 5.5%. Here are some ideas to give to those who have made the mountains their lifestyle.
Balenciaga
On the slopes in style with the new Ski Mask with a single lens that completely covers the eyes and an elastic band with a contrasting logo.
Colmar
From the collaboration with My style Bag the Harvard Large accessories, Beauty Case and Shoe Holder.
CPM
For her, ski trousers with fleece lining that integrate waterproofness, snow gaiter and anti-abrasion reinforcements. For him, the twill trousers with a technical design with reinforced areas are ideal for ski mountaineering and freeriding.
Drumohr x JAAM
Capsule collection that mixes the Razor Blade pattern, Drumohr’s distinctive signature, to the high-tech solutions developed by JAAM, giving life to garments designed for functional and contemporary elegance.
EA7 Emporio Armani
The collection inspired by the Official ITALIA TEAM Licensed Products – of which the brand is the Official Outfitter – includes a total look from ski suits to accessories.
Nude Project
From the collaboration with Playboy, the MONO SKI PLAYBOY technical tracksuit with an enveloping silhouette.
Tour
The Tor Spherical ski/snowboard helmet with hybrid structure, equipped with the MIPS® SphericalTM system to guarantee maximum impact safety, adjustable ventilation, Fidlock® magnetic closure, lightness and maximum level of protection.
Grisport
Boot Traveller water-repellent, anti-tendinitis collar and extra light polyurethane sole.
Patrizia Pepe
Slalom bib shorts from the Chimeric Mountains capsule collection.
Head by Rougj
Solar range designed to accompany athletes at any time of the day consisting of light facial sun milk, multipurpose face and body stick and lip stick, all with spf 50+, dermatologically tested and certified Nickel, Chrome and Cobalt tested.
Silverskin
For him and her, the Stay Warm thermo-adjustable technical sweaters with DryWeave™ (Silver-FiberTechnology) technology, the high-tech yarn composed of a hollow section and silver-coated fibres.
