The price of ski passes in Italy reaches record levels: up to 86 euros per day and 1,800 euros for seasonal ones. Assoutenti speaks of unjustified increases and denounces the risk of skiing becoming an elite sport
While Italy prepares for Milan-Cortina 2026 Winter Olympicsskiing in the Bel Paese is becoming a luxury for a few. The ski pass they recorded increases records until 40% compared to 2021, transforming the ski holiday from a popular tradition to an experience elitist. Second Assoutientsthe consumer protection association, these increases are unjustified and they risk excluding large segments of the population from the slopes.
Double-digit and seasonal increases skyrocketing
The Dolomiti Superski with its 12 areas, it has brought the daily in high season to 86 euroswhile a Roccaraso we went from 47 to 60 euros in four years, perhaps to stem the influx of thousands of skiers attracted by the video of TikToker Rita de Crescenzo in the winter of 2024-2025. Livigno holds the price increase record: from 52 euros in 2021 to 72 euros current.
The seasonal ones have significant differences: let’s start with 755 euros Of Roccarasowe pass through i 945 euros of Dolomiti Superskiuntil reaching i 1,788 euros from the Aosta Valley. An increase of well 38% from 2021.
Assoutients against managers
Gabriele Mellusopresident of Assoutientsbranded the tariffs as «unjustified And unacceptable». The motivations of the managers with expensive energy, maintenance and quality equipment are not convincing: «Inflation is under control and energy costs have returned to normal», argues Melluso. THE’inflation average accumulated since 2021 is in fact lower than 20%.
These increases are not limited to the ticket, but are added to accommodation costsof rental equipmentof the transport and of cateringmaking the skiing experience increasingly prohibitive. The consequence is a decrease of approx a million of skiers in the 2024-2025 season. According to the association, the expensive ski pass is already changing the habits of Italians, forcing many to renounce to the traditional ski week. Despite everything, Italy still holds the record as the most convenient country for skiing in Western Europe, with lower rates than Switzerland, France and Austria.
The lure of the Italian slopes persists, but with such significant increases, skiing risks turning into a sportelitemaking snow pay its weight in gold.
