Abandoned the roles of Brand Ambassador and testimonials, sports champions and Holliwood Stars become the new creatives at the helm of special fashion collections.
From Beckham to Charles Leclerc more and more sporting champions and Holliwood Stars bind their image and style to the big names of international fashion.
The Hugo Boss collection with David Beckham
Hugo Boss, an important German fashion house based in Metzingen and recognized all over the world for his formal and elegant style, has announced the collaboration with David Beckham who for the spring/summer 2025 season has played the role of creative director by signing a special collection, Beckham X Boss, a clothing line in perfect balance between the company’s artisan skill and the identity taste and vision of the former footballer.
«I have always loved the fashion and care of different looks and having the opportunity to collaborate with boss for my collection was a great experience. It allowed me to enter the details of the garments and to create a look wardrobe that aim to be elegant and suitable for different occasions. I can’t wait to see her on display in stores, “said David Beckham.
This project, in reality, marks the second act of a collaboration already started in January with the presentation of the Boss One Bodywear Boss line, a male underwear line of which Beckham was a testimonial in the advertising campaign taken by the Mert and Marcus photographers. Beckham X Boss is a 360 ° collection that ranges from tailoring clothes to more casual looks made of denim, jersey and knitwear. There is no shortage of accessories as leather bags, Chelsea boot and baker cap. «Working with David Beckham on his first collection was incredible. It is extremely engaged in excellence and details. His passion for fashion is authentic and has been involved in all aspects of our collaboration. We had fun during the creation process and the result is this extraordinary collection, “says Marco Falcioni, Svp of the creative direction of Hugo Boss.
Ferrari: Rocco Iannone meets Charles Leclerc
Ferrari, the rampant horse stable of Maranello, who for several years has become part of Made in Italy fashion with a men’s and women’s collection with a contemporary and sophisticated aesthetic, has just announced that on May 21, during a special event that will be held in Monte Carlo, the first limited edition was revealed born from the dialogue between Rocco Iannone, creative director of Ferrari, and Charles Leclerc, the young driver of the Scuderia pilot Ferrari HP, also famous for his unique and personal style. The collection, inspired by the pilot’s lifestyle, between travel, work and leisure, defines an aesthetic in the balance between luxury and sports, precious garments but with a dynamic and performing fit.
Brad Pitt’s clothing line
Another character, another story. In 2019, in that of Los Angeles, the Hollywood star Brad Pitt and the stylist friend and creator of Sat Hari Khalsa jewelry founded God’s True Cashmere, a simple and true project born from the comparison between the two friends, longtime, and from the reflection on their needs. “The Need More Softness in My Life” (I need more softness in my life, editor’s note) would have been Pitt’s words that gave birth to everything. Thus, from the first shirt produced in light and soft Scottish design cashmere, it started everything.
Today God’s True Cashmere is an American brand distributed all over the world but produced exclusively in Italy, specifically in Tuscany. The collection, renowned for its high quality and for its dedication to a sustainable production, makes use of the famous Italian artisan skill.
«We are a brand in Los Angeles made in Italy. I can’t think of any other option, “said Sat Hari. «When we created the brand, we were attracted to Italian beauty and culture. Craftsmanship is unparalleled in its precision and exclusivity. We always seek excellence, whether it is raw materials, weaving, seams, finishes. We work with small local artisans and factories that can engage in sustainable and ethical policies ».
