From clothing to the most precious accessories, the advertising campaigns for the holiday season seduce with sparkling settings and narratives
From the charm of Etro’s period buildings to the modernity of Maranello; from the dreamlike journey of Louis Vuitton to the light of Swarovski, the Holiday Campaign 2025 reinvents the holidays with style, new accessories to covet and notable photographic signatures.
DoDo
It’s called Dreamers Shoot for the Stars and was born from the discovery of an interview with Sergio Silvestris: in the text the creative mind and Pope of DoDo remembered how fundamental it was to stay in touch with your inner child: that is where dreams, ideas and the ability to transform them into reality continue to be born. So DoDo chose to entrust the interpretation of the Holiday campaign to four real personalities, who have always cultivated their imagination until turning it into reality, namely the astrophysicist María Gabriela Navarro, the model Fenet Merkebo, the illusionist John Steiner and the teacher who fulfills her dream of being a model at 88, Aida Caruso. Through the lens of Philippe Jarrigeon, a vibrant and dreamlike atmosphere comes to life, where the border between fantasy and reality dissolves and the distinctive charms of the maison, DoDo Universe, reinterpret the celestial symbols.
Etro
The magic of Christmas is reflected in Etro’s new Holiday 2025 collection. Set in an ancient palace, the campaign tells of the enthusiasm of the parties among velvets, brocades and precious silks. Among the must-haves of the season, the Vela Bag, decorated with maxi-sequins in leather, and the Kalispera model, embellished with beaded fringes and braided details. The shot is taken by the German photographer Anton Gottlob, who portrays the contemporary beauty of Jennifer Matias, Jadi Wegener, Tommaso Zana and Fedor Litovchenko
Ferrari
For the holidays, Ferrari celebrates its essence, bringing the Maranello factory and the Cavallino restaurant to the fore. Under the direction of Lorenzo Gironi, the collections designed by Rocco Iannone come to life, celebrating the strength of the community, the sharing of holidays and the desires of the season: the Ferrari GT Bag and the Ferrari Dino Bag, reinterpreted in new shades and silhouettes, which recall the festive spirit.
Louis Vuitton
Is called Le Voyages des Lumières and it is the new holiday campaign by Louis Vuitton. Shot by photographer Jonas Lindstroem, the advertising launch moves from the maison’s signature theme: travel. First stop, Asniéres, home of the first LV atelier, where a Malle Courier marks the beginning of a dream journey that will lead to Paris. The undisputed protagonists of the images are the icons of the house, from the Capucines bag to the Speedy through to the Christopher backpack and the new entry Express Bag. All around the suggestion of light, which is reflected in the Color Blossom and Damier jewelery collections.
Pucci
Johnny Dufort signs the new Pucci winter campaign. The English photographer, under the artistic direction of Camile Miceli, conveys the new duvet proposal in images. Each frame translates the language of the prints, Marble, Labyrinth and Orchids, into a bold winter style, as Miceli explained, “As temperatures drop, Pucci rises to the occasion. These pieces convey warmth from an unmistakably Pucci point of view: energetic, graphic and full of life.” Actress Lennon Sorrenti interprets the looks.
Swarovski
The appointment with Swarovski’s holiday 2025 campaign is renewed. On the one hand, the seduction of the Millenia collection, interpreted by Ariana Grande and signed by photographers Mert and Marcus; on the other, the most iconic jewelery families, such as Matrix and Constella. In particular, Matrix is the emblem of the brand’s DNA and draws inspiration from the perfect organic structure of the helix with tennis bracelets and the Baguette proposal characterized by the ribbon motif; while the choker is finished with a Marquise-cut crystal. Constella, on the other hand, arises from the suggestion of the night sky and the trails of starlight. Clusters of crystals evoke luminous constellations, which shine with new intensity thanks to the elegant Swarovski Crystal Pearl and the green, blue and pink shades, designed to light up every festive look with magic.
YOOX
With The Holiday Fashion Menu, YOOX brings the magic of waiting and gifts into your home. An experience made of sensoriality and desire, where the narrative is built through stylish dishes: shoes and bags are the appetizers, the main dishes have an impressive look and the sparkling accessories close as dessert, while the furnishing accessories act as a side dish.
